Dear FoundHer... is a twice weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! ...
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Just Get Started: 12 Content Ideas You can Use RIGHT NOW
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We’ve been talking a lot lately about just getting started. And what does that mean? Well, you can grab Lindsay's Jumpstart Your Business Blueprint, it’s a free guide linked in the show notes…but what else does it mean to just get started? While many of you know, Lindsay is a proponent for building a content strategy and a process to execute it. Bu…
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It's Never Too Late to Do What's Right, with Caroline D'Amore, Founder of Pizza Girl (RERUN)
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It’s never too late to do what’s right. And with the hate around the world at an all-time high, there is no better day than today to re-release a conversation with an incredible founder who chose to stand up against hate---no matter the impact on her business. Caroline D’Amore is a friend and an advocate for the Jewish community, and as someone who…
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Look for the Helpers: How Asking for Help the RIGHT Way Can Catapult Your Business
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"Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk Look for the helpers. This is a notion that doesn’t just apply to catastrophic situations, but to business as well. And whether you’re just getting started, a year in or five years in—knowing when to ask for help will play a key rol…
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How Sharing Her Story Led to Thousands of Sales to the Right Customers, with Dana Lynn Kaye, Founder of Devotion Nutrition
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While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilienc…
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11 Steps to Take When Starting Your Business
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You have to start somewhere—and this week alone Lindsay Pinchuk was asked by FIVE PEOPLE: I have an idea for a business, how do I get started? So she's dedicating today’s conversation to giving you tangible steps that you can take to get going. And even if you’ve started, this is a great place to listen and learn and make sure that you have dotted …
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Creating an 8-Figure Solution to Help Get More Sleep, with Kathrin Hamm, Founder of Bearaby
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Kathrin Hamm, originally an economist at the World Bank, turned her chronic insomnia into an opportunity by creating Bearaby, a thriving business centered around a unique product: a weighted blanket made entirely from organic materials, without plastic beads. Her journey involved overcoming skepticism from manufacturers and the complexities of intr…
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How to Price Your Product or Service?
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On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks. Takeaways Write out al…
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The Guiding Principles of Building Your Own Service Based Business from Scratch, with Suzanne Sitrin, Founder of Blue Birch Consulting
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Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships. Suzanne’s insights into pr…
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Foundational Basics for Marketing Your Small Business
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In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay…
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Gail Simmons of Bravo's Top Chef on How She Manifested Her Own Destiny
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“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world. Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved t…
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The Basics of User Generated Content for Your Small Business Marketing Plan, with Lindsay Pinchuk, Host of Dear FoundHer...
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You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why. User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and foste…
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She Baked 96,000 Cookies and Raised $420,000+ to Develop Pediatric Cancer Treatments....Today She's Granted $21 MILLION, with Gretchen Witt, Founder of Cookies for Kids' Cancer
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Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has sinc…
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Why Mentorship is a MUST for Female Entrepreneurs, with Lindsay Pinchuk, Host of Dear FoundHer...
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Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines. A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business. In today's episode we're talking about the importance of mentorship for femal…
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Disrupting the Wine Industry by Giving Back $10M to 40,000 Causes, with Kristen Shroyer, Co-Founder of ONEHOPE Wine
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Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission …
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How I landed a 7-figure partnership with Target that Led to my Company's Acquisition, by Lindsay Pinchuk, Host of Dear FoundHer...
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On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for mult…
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Create 30 pieces of Content (from ONE) in Just Two Hours, with Lindsay Pinchuk, Host of Dear FoundHer...
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"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her. But she was able to do it in a way that elicits this question all the tim…
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How Building a Community of Working Women Disrupted the Fashion Industry, with Sali Christeson, Founder of Argent
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Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates…
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Building a Brand (and Brick + Mortar) Through Community and Culture, with Rachel Liverman Founder of GLOWBAR
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"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today…
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How to Share Your Story, The Foundation of Your Content Strategy, with Lindsay Pinchuk, Host of Dear FoundHer...
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You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared. Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why. In this episod…
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Going Back to the Basics to Build Your Instagram, with Peloton's Jenn Sherman (rerun)
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In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After app…
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5 Steps to Get Started on instagram with Peloton's Jenn Sherman (rerun)
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In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded. In this conversation, Jenn learns basic processes like rec…
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Embracing the Calm and the Chaos through a Mission Driven Business, with Stacy Igel, Founder of Boy Meets Girl
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Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, …
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7 Steps to Building Your Business' Foundation on Instagram, with Lindsay Pinchuk, Host of Dear FoundHer...
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Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon. Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you r…
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The Pioneer of the Clean Beauty Industry Shares Her Top Tips with Karen Behnke, Founder of Juice Beauty
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Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy. Divi…
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How to Write a Book...Even if You're NOT Famous, with author, Amy Shoenthal
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"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professi…
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CASE STUDY: How my client sold out her inventory this week...
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Summary Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from th…
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Making More Money with Less Time + Tips to Scale Your Business with Leah Fink, Co-Founder of Williamsburg Pizza and Leadership Coach
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Where can a simple encounter lead? In this episode, host Lindsay Pinchuk and Leah Fink explore the serendipitous paths that lead from meeting on Jerusalem's lively Ben Yehuda Street to reconnecting as part of a vibrant community of Jewish moms. Leah's story unfolds as she navigates the transition from spearheading a successful pizzeria, Williamsbur…
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Why Email Led to a 5-Figure Launch---with Almost No Social Media, with Lindsay Pinchuk, Host of Dear FoundHer...
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In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of com…
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The Out of the Box Way to Get on Retail Shelves Nationwide, with Amy Cohn, Founder of Joydays
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How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovat…
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How to Promote Yourself, Share Your Offer and Convert New Customers, with Lindsay Pinchuk, Host of Dear FoundHer...
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Summary In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos…
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From a Parking Lot and $600 to 85,000 Members, 115 Locations and $210MM per Year, with Morgan Kline, Founder of Burn Bootcamp
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Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million. Morgan dives into the nuances of founding…
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Case Study: I Lost 2,000 Followers but Gained 14,000 in the Last 120 Days, with Lindsay Pinchuk, Host of Dear FoundHer...
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Summary In this episode, Host, Lindsay Pinchuk shares her experience of finding her voice and speaking out on important issues. Since October 7th she's lost 2,000 followers on Instagram, but she's gained 14,000, for a net gain of 12,000+ followers. In this episode, she shares the impact it has had on her business, including the loss of contacts and…
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Product First, How The Jean Queen Earned Her Title, with Grace Na, Founder of Pistola Denim
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If you're a fashion lover, a denim enthusiast, or simply someone who appreciates a great brand story, you'll be captivated by this episode of Dear FoundHer… Host Lindsay Pinchuk talks with Grace Nah, the founder of Pistola Denim. Grace shares her story of creating a Los Angeles-based women's wear brand known for its premium, yet accessible denim. G…
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Setting Your Brand's Social Media Intentions for 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
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Last Friday Lindsay Pinchuk and Dear FoundHer... kicked off our FoundHer Friday series with a virtual meet up. Lindsay ran this online event just as she would an in person one of the same kind: She went through the registrations and picked out the pain points most important to YOU. She introduced a networking component by asking you guys to follow …
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Turning Kindness Into a Multi-Million Dollar Empire, with Adriana Carrig, Founder + CEO of Little Words Project
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From basement beginnings to bold affirmations, Adriana Carrig is rewriting the rules of kindness, one little word at a time. On this 200th episode of the podcast, Lindsay Pinchuk welcomes Adriana, the founder and CEO of Little Words Project. This well-known, well-loved and very special brand has made waves with its affirmation bracelets, promoting …
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Better Together: Embracing A Community over Competition Mentality for 2024
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Summary In this episode, Lindsay Pinchuk shares her mantra for 2024 and emphasizes the importance of community. She discusses the role of community in both personal and professional life and highlights the value of a supportive network. Lindsay shares personal experiences of dealing with competition and explains how embracing a community over a com…
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My IG Account Doubled in Just Three Months Thanks to my #1 Lesson of 2023
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This year has been a year of growth, discovery, and solidifying the one thing I tell you all the time: YOU JUST HAVE TO BE YOURSELF. As we move into 2024 it has been FIVE years since I closed on the sale of my business. So much has happened, and truly 2023 was a pivotal year for me—I’m about to share with you why In addition to a recap of this year…
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How to Overcome Social Media Insecurities with Peloton's Jenn Sherman (RERUN)
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In our #1 most downloaded episode of 2023, host Lindsay Pinchuk talks to Peloton's Jenn Sherman about her own social media insecurities. In a conversation that resonated with you like none other this year, this episode is JAM PACKED with tips and simple strategies to help you put your own social media on the right path in 2024. PLUS---grab Lindsay'…
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Bobbi Brown and her 2.0: Jones Road Beauty (RERUN)
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As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thurs…
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Managing (New Motherhood) in a Male Dominated Category with Jenna Goodring, Founder + CEO of The High Confectionary
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Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the …
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The Marketing Strategy that Changed My Business and Made my Year in 2023, with Lindsay Pinchuk, Host of Dear FoundHer...
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Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events ha…
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Why Every Business, Big or Small, Needs a Bookkeeper, with Danielle Hayden, Founder of Kickstart Accounting, Inc.
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What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female …
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She Helps Women Get Elected to Public Office with Jordan Zaslow, Founder of Her Bold Move
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Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision. Jordan is the executive director and founder of Her Bold Move, a political organization d…
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6 Simple Steps You can Take Right Now to Enhance Your Social Media in 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
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Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise. t’s important that you think about wha…
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Caroline D'Amore, Founder of Pizza Girl, on the Importance of Speaking Out and Doing What's Right
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"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist att…
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How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications
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Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business. Jennifer's agency helps brands and individuals craft impactful stories and tell thos…
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From Her Basement to Target, How Melissa Clayton, Founder of Tiny Tags, Built a Business Based on Connections, Stories and Community
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Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand. At the heart of Melissa's appr…
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Using Influencers to Create Content for Your Brand, with Aliza Freud, Founder of SheSpeaks
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From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing. Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, a…
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7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer...
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Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy. She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strate…
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Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans
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Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth market…
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