Podcast terbaik Ethics In Marketing (2024)

1
Gendered Marketing with Sylvie Borau 45:44

5M ago45:44

45:44

In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor in marketing specializing in consumer psychology and applied ethics.…

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Data Ethics with Stephane Hamel 56:32

1y ago56:32

56:32

Data is the cornerstone of digital marketing. When it comes to ethics, it's arguably the most discussed topic -- collection and abuse of data, privacy, tracking, and so on. Stephane and I talk about these problems, but we also talk about what it means for businesses to adopt ethical practices. Is ethical marketing also more profitable for companies…

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Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio 55:42

1y ago55:42

55:42

We, marketers, walk around and look at everything around us from a marketing perspective. How this works and how that works. One type of marketing that is very prominent is nonprofit. But I didn't realize the full extent of messiness in this "niche" until I spoke with Tim. What kind of marketing is acceptable? Is it any different from quote-unquote…

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Virtual Reality, Augmented Reality, and The Metaverse with Louis Rosenberg 50:03

1y ago50:03

50:03

In this episode, Mikhail and Louis talk about ethical problems presented by the new technology used in marketing -- virtual reality, augmented reality, and the metaverse. In some way this is a bigger question of relationships between marketing and any new technology. If there are no rules on how new technology can be used in marketing, you know tha…

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Advertising, Disinformation, and Hate Speech with Harriet Kingaby 54:13

1+ y ago54:13

54:13

In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation policies started to create a lot of anxiety for brands, and brand safety became a popular topic. We discu…

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Ethics and Data Privacy in Marketing with Luiza Jarovsky 47:05

1+ y ago47:05

47:05

In this episode, Mikhail and Luiza talk about the role marketing and advertising play in the data privacy ecosystem, the other side of narrow targeting available to marketers on advertising platforms, the ethical implications of marketing activities built around data collection, harms to individuals and society produced by neglect of privacy, how t…

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Boundaries of Persuasion in Digital Marketing with Dries Cuijpers 53:24

1+ y ago53:24

53:24

In this episode, Mikhail and Dries talk about a big grey area of persuasion techniques in digital marketing, specifically in social proof, personalization, advertising, and nudging. We also discuss the current state of regulations on all these topics, the legal bottom line marketers must keep in mind, and more. Dries is a lawyer and coordinator of …

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Ethics of AI Marketing Tools with Ravit Dotan 48:37

1+ y ago48:37

48:37

In this episode Mikhail and Ravit talk about potential risks that AI marketing tools present, ethical use of AI tools in marketing, AI in content creation, how to evaluate the ethics of an AI tool, how to avoid making the world worse inadvertently, how to market an AI solution ethically, and more. Ravit Dotan, PhD is a domain expert in AI ethics, s…

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Ethical Marketing with Alice Karolina 59:36

1+ y ago59:36

59:36

In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing utopia, and more. Alice Karolina is a brand coach + strategist who has studied manipulation in s…

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Manipulation and Dark Patterns with Colin Gray 1:02:01

1+ y ago1:02:01

1:02:01

In this episode Mikhail and Colin talk about dark patterns, different types of dark patterns and how marketers can recognize them, why companies use dark patterns, how to engage less in this type of manipulation, what to do if your company requires you to implement something you consider to be unethical and more. Colin M. Gray is an Associate Profe…