Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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Ep 12: SEO 101 for B2B Blogging
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Learn SEO from experienced professionals. Abhilash Menon is a content marketer and strategist with more than 6 years of experience in working with B2B companies. Listen to the podcast and learn about: Why SEO is necessary for blogging 3 tips to improve SEO in blog posts SEO tools for keyword research…
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Ep 11: 5 Steps to Kickstart Your SEO Journey
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You have already published loads of content on your website and you have no idea how to incorporate SEO in the content. Here are 5 steps that will help you kickstart your SEO journey regardless of the amount of content published.Oleh Divyarthini
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Ep 10: B2B Blogging Challenges & How to Solve Them
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Here is a Q&A episode on B2B blogging challenges. Listen to the episode for some practical solutions.Oleh Divyarthini
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Ep 9: 3 Ways to Re-purpose & Distribute B2B Blogs
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Here are three effective ways to distribute blog posts to increase views and blog traffic. Listen to the 5-minute episode and get trend-worthy ideas.Oleh Divyarthini
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Ep 8: How to Write a Blog That Gets More Views
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Have you been writing blogs with no visible traffic? Or have you not leveraged blogs enough to establish yourself in the market? This episode contains 5 tips that will help you draft a blog that grabs attention from the go.Oleh Divyarthini
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Ep 7: How to Create a Buyer Persona for Targeted Marketing
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Why is creating a buyer persona important for any marketing activity and how do you go about it? Listen to this 6-min episode to know the answers.Oleh Divyarthini
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Ep 6: Email Marketing Metrics to Track & Improve
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What are the email marketing metrics you should be tracking? And how do these help you optimize your campaigns? Listen to the 9-minute podcast episode to get the answers.Oleh Divyarthini
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Ep 5b: How to Get Prospects to Engage Using Emails
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How do you get prospects to engage with you? Listen to this episode to learn how checklists help. This is an extension of Episode 5.Oleh Divyarthini
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Ep 5: How to Set Up Drip Email Campaigns?
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Why are email drip campaigns necessary in a marketing strategy? And how do you set it up? Find the answer in this 7-minute podcast episode.Oleh Divyarthini
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Ep 4: Absolute NOs of B2B Email Marketing - Things Not to Do
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Three things that you should not be doing while sending B2B emails. Things that can affect your brand and credibility as professionals. Listen to the podcast to avoid these mistakes.Oleh Divyarthini
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Ep 3: CTAs in Emails for Lead Conversion
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How do you decide which CTA or what kind of CTA in your emails would provide value to your lead? I have put together three different scenarios in the email marketing journey and the relevant CTA for each of the scenario. Listen to the short podcast for quick tips.Oleh Divyarthini
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Ep 2: Stages in an Email Marketing Funnel
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How do you build email lists? And what are the emails that can be sent during a certain stage of a marketing funnel? Listen to the podcast for the dos and don'ts.Oleh Divyarthini
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Ep 1: How to Set Up Emails for Lead Generation
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If this is the first time you are setting up an email campaign, this podcast covers the three pillars you need to focus on while drafting an email.Oleh Divyarthini
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This podcast is a brief introduction on why I am here. Most people don't tell you the specifics of what goes into marketing. Most content online on how to market products or services seems to be superficial. Over the years I have learnt a lot with the trial and error method. And I would like to share the same with marketers, both beginners and expe…
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