Welcome to Survey & Beyond: The Data Collection Podcast, where we connect with professionals and organizations involved in data collection. Listen in as we discuss innovative methods and tools that can significantly enhance data quality and security, demystify complex data collection concepts, and highlight the many ways that organizations today are involved in data collection–sometimes, without even calling it “data collection.” With your host, Marta Costa, we feature in-depth interviews wi ...
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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The Year-End Data Debrief from Survey & Beyond
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21:42Data collection, impact measurement, and survey research are often described as complex, expensive, or impossible to get right, especially at scale. In this special December compilation episode of Survey & Beyond: The Data Collection Podcast, we revisit some of the most thought-provoking conversations from across the year, bringing together researc…
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Why Insights Need a Spotify Moment with Casper Henningsen of GetWhy
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15:31Host Sima Vasa talks to Casper Henningsen, CEO and Co-Founder of GetWhy, about reimagining insights through technology, empathy and human connection. Casper shares his unconventional journey from professional sports to entrepreneurship, highlighting how patience, curiosity and deep understanding of human behavior have shaped his company’s mission t…
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Three Non-Sampling Errors that Impact Data Quality–And How to Fix Them
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14:13In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa goes solo to break down three critical non-sampling survey errors — enumerator effects, nonresponse errors, and response errors — while providing practical, actionable solutions for each. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple P…
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Leading Change Without Losing Connection with Tim Wragg of Human8
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14:22On this episode, host Sima Vasa talks to Tim Wragg, CEO of Human8, who shares insights on leadership, AI’s role in research, and maintaining human connection in a rapidly evolving digital landscape. Tim discusses how trust, empathy and timing remain vital in an industry defined by data abundance and technological transformation. Key Takeaways: 00:0…
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Teaching the ‘Why’ Behind Advanced Analytics with Megan Peitz of Numerious
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25:07Sima Vasa speaks with Megan Peitz, Founder and Owner of Numerious. Megan shares her journey from math and statistics at Georgetown to building a powerhouse analytics consultancy, partnering directly with global product teams and empowering more leaders to make data-driven decisions. The episode covers Megan’s approach to advanced analytics, the fou…
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Why Does Traceability Matter in Carbon Offsets? With Alexa Kneale of PowerSolve Technologies
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27:57In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Alexa Kneale, a Researcher and Account Executive at PowerSolve Technologies, a custom software solutions provider and bespoke MRV tools developer for seamless data management and ER calculations. Together, they demystify the carbon offset industry and e…
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How Client Voices Drive Strategy with Elizabeth Finn of The Directions Group
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13:24Oleh Sima Vasa
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Solving Data Quality Challenges with Dyna Boen of Escalent, Jon Kay of Intuit, Bob Fawson of Data Quality Co-op and Steven Snell of Rep Data
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18:09On this episode, host Sima Vasa leads a candid panel discussion on the state of data quality with four industry leaders: Dyna Boen, EVP/Managing Director of Escalent; Jon Kay, Principal Market Research Manager of Intuit; Bob Fawson, Co-Founder of Data Quality Co-Op; and Steven Snell, EVP, Head of Research of Rep Data. Together, they explore the gro…
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How Can We Measure Social-Emotional Learning More Accurately? With Jeremy Taylor of The Possible Zone
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23:44In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Jeremy Taylor, Chief Research and Evaluation Officer at The Possible Zone. Together, they explore how social-emotional learning (SEL) and STEM education intersect with cutting-edge data collection, unpacking why surveys still matter, but also why they'r…
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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company
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37:23On this episode, host Sima Vasa talks to David Allison, Founder of The Valuegraphics Research Company, about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surveys across 180 countries, David explains why demographics have a 90% fail rate and how identifying what truly matters to people can i…
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What Does It Take to Make Digital Data Collection Accessible? With Maulik Chauhan of Trestle Research
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33:38If you think expertise alone rules the technical training game, you’ve got it all wrong! In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Maulik Chauhan, Founder of Trestle Research and India Lead at SurveyCTO, to understand what it really takes to drive successful digital transformation. Together, th…
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Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult
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18:46On this episode, host Sima Vasa talks to Michael Ramlet, Co-Founder and CEO of Morning Consult. Michael shares how Morning Consult has scaled from a startup with a newsletter to a global leader in delivering real-time consumer insights used by central banks, hedge funds and Fortune 500 companies. He explains why owning the supply chain for data col…
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What Happens When You Center People in Supply Chain Research? With Dr. Mark Pagell of the University College Dublin
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29:05In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. Mark Pagell, Professor of Sustainable Supply Chain Management at the University College Dublin. Together, they share how adopting a people-centric approach transforms data collection within sustainable supply chains, challenging traditional models tha…
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Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar
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27:32On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, bu…
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The Future of Survey Sampling: How Technology is Leading a Breakthrough with Douglas Johnson of IDinsight
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32:38In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Douglas Johnson, a Senior Statistician on the Technical Team at IDinsight. Together, they share groundbreaking approaches to survey sampling that balance rigor with cost-effectiveness, especially in regions where traditional census data is unavailable or …
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Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack
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26:00On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between …
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Simple solutions to complex problems: What we learned about data collection in humanitarian aid at DIHAD with Maria Pervova and Catherine Kendall
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28:15In this special episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by SurveyCTO’s Business Development Manager, Maria Pervova, and Associate Account Executive Catherine Kendall. Together, the three navigate insights coming from the Dubai International Humanitarian Aid and Development (DIHAD) Conference & Exhibition …
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The Financial Impact of Brand Investments with Greg Silverman of Interbrand
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20:27On this episode, host Sima Vasa talks to Greg Silverman, Global Director of Brand Economics at Interbrand. Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the l…
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Going Beyond the Brief with Cynthia Harris of 8:28 Insights
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25:33On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at…
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[Greatest Hits] Make Data Work for Good with Maulik Chauhan of Trestle Research
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43:00In this greatest hits episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Maulik Chauhan, Founder and Managing Director of Trestle Research. They dive into the importance of digitizing data, the challenges and benefits of transitioning from paper-based to digital data collection methods, and what it takes to smoot…
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Reputation as a Business Asset with Daniel Gaynor of Signal AI
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17:17On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why …
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The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights
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30:17On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why huma…
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The Ethics of Field Research in Vulnerable Communities with Dr. Angela R. Pashayan of Johns Hopkins School of Advanced International Studies (SAIS)
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34:37In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. Angela R. Pashayan, an expert in International Development, Experiential learning, Leading International trips, and Intercultural Communication. Together, they explore the ethics of field research in vulnerable communities. Drawing from her work in Na…
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Building Smarter Insights Platforms with Steve Phillips and Ryan Barry of Zappi
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12:09On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi. They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data. Key Takeaways: (02:05) “The Consumer Insights Revolution” encapsul…
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Are You Asking the Right Questions in Your Surveys? With Marta Costa of SurveyCTO
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10:44In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa goes solo to address the most pressing questions from over 700 SurveyCTO users about crafting effective survey questions, from avoiding bias to ensuring cultural relevance. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify…
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Why In-the-Moment Data Matters with James Turner of Delineate
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32:51On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile,…
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Exploring the Complexities of the Ad Ecosystem with George London of Upwave
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25:30On this episode, host Sima Vasa talks to George London, Chief Technology Officer of Upwave. George shares insights into the complexities of the advertising ecosystem, the role of data in campaign optimization and the parallels between financial and ad markets. Key Takeaways: (02:14) From philosophy to data leadership. (05:34) Persistence and adapta…
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How Can We Bridge the Recognition Gap in Global Health Research? With Dr. James O'Donovan and Dickson Mbewe
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49:28In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. James O'Donovan & Dickson Mbewe, who represent the Community Health Impact Coalition. Together, they dissect a recent study that shines a blaring spotlight on the lack of fair recognition of community health workers’ contributions to data collection, …
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Can AI Make Health Messaging More Human? With Amelia Burke-Garcia of NORC at the University of Chicago
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35:29In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Amelia Burke-Garcia, Director of the Center for Health Communication Science at NORC at the University of Chicago, to dive into the transformative role of data in health communication, the integration of AI in messaging, and the importance of inclusivity …
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What If the Real Power of Data Isn’t the Numbers, But the Narrative?
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14:00In this special Christmas episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa shares key insights from our guests about the transformative role of data in empowering communities and driving impactful change, featuring Paul Nzerebende, Maulik Chauhan, Andrew Gerhardt, Lara Mikhail, Mohammad Malik, and Yahya Hussein. If you enjo…
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What Does Community-Led Data Look Like in Practice? With Yahya Hussein of Oxfam
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32:59In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Yahya Hussein, Digital Programmes Advisor for Oxfam, to explore innovative digital tools that empower marginalized communities. They dive into how Oxfam is empowering communities through bottom-up accountability, challenges and innovations in implementing…
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The Power of Public Opinion Data with Darrell Bricker of Ipsos
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15:40On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future. Key Takeaways: (02:30) Mentorship and opportunity shape a meaningful car…
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