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Each week Paul Caffrey & Phil McGrath from www.Content.Academy interview successful online business entrepreneurs who are creating online content that serves outstanding value to their audiences. We discuss their strategies and tactics for creating online content that is earning them in some cases five, six and even seven figure incomes. The show is focused on deconstructing the content creation processes of leading entrepreneurs creating excellent online content that creates raving fans. Ho ...
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(Content Warning/Note: This podcast was recorded back in February, about three weeks after the shooting in Parkland, Florida at Stoneman Douglas High School. The topics we discuss relate to this event heavily. Listener discretion advised.) I have to be up front, we tackle some heavy stuff on this episode. I spoke with my former armed security colle…
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Welcome back, Warriors! We at Hot Chocolate Media are bringing you something special today, so welcome your Guest Host (yes, we said that right), Jacob Gulliver, of the Movie Machine Podcast! We're bringing a bit of a switcheroo at you to take on each other's podcasts and see how we fare! Spoiler alert, Jacob did a fantastic job! Today we are inter…
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Welcome back, champions! We're joined in this episode by Marcus Williams, director of Kayfabe: Scenes From a Squared Ring, a play written by Andrew Shanks and produced by Ghost Light Theatricals here in Seattle, and featuring Yours Truly as the wrestler Antaeus. Marcus and I talk about the play, how he came to be involved with it, and our mutual lo…
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Welcome back, loyal listeners! We Join you after this long break with something truly special. A couple months ago, I had the privilege of talking shop with Sam Hargrave, professional stuntman, fight choreographer, and Second unit director. If you're as big a fan of Marvel as I am, you've seen his work. He was Chris Evans' stunt and fight double in…
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Greetings again dear listeners! It's a huge honor for me to bring you a conversation with Daniele Bolelli! Daniele is an Author, History Professor, and host of the History on Fire Podcast as well as the Drunken Taoist Podcast, which can be found at historyonfire.com. Special thanks to Darryl Cooper of the Martyrmade Podcast (martyrmade.com) for int…
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Greetings again! We come to you once again from the grounds of the Minnesota Renaissance Festival! I sit down with bowyer and archery expert Cameron Weir, proprieter of Grey Goose Bows. From his start in the SCA to being the owner of his own business and a true craftsman in his own right, Cameron offers some true insights into the art and science o…
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We're coming to you live from the MN Renaissance Festival (hence the crickets) with some friends and fellow performers, John Zach and Tony Ulfbehrt, of the Order of the Acorn, a performance group of brave and dashing knights sworn to uphold the values of chivalry and honor. John is a veteran of Human Combat Chess, and Tony is both a Marine and form…
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Prepare to dive deep into the realm of myth and legend! Or, at least take a close look at what makes a culture that produces warriors? I'm joined by Daryl Cooper of the Martyrmade Podcast (required listening) to find out more! Daryl's podcast is best known for a multi-part, in depth investigation into the causes and motivations behind the Arab-Isra…
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We're Back, comrades in arms! We have a very special episode today as i sit down with another roundtable of good friends and colleagues to discuss an unfortunately relevant question, and if you read the title, you know what that is. Special thanks to Kirsten Wade for audio engineering, and my heartfelt gratitude to Kirsten, Eryc Strako, Jeremy Jone…
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High Performance Blogging is the topic for episode 71 of the Content Academy Podcast. As time is a problem for bloggers, Paul share his performance engine to blog smarter and get better results with your blogging. Get the strategy underpinning it here! Our 90 Day Blogging process for high performance is shared from planning to execution. Paul even …
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We're back for more Mayhem! Kirsten and David resurrect the nerdfight ridiculosity that is Deadliest Warrior! The show, on the cultural monument that was Spike TV, was entertaining in a way that required intoxication to truly enjoy, and doubtless has started more nerd fights than Kirk Vs. Picard. So we tear it to shreds. S1E2 Viking Vs. Samurai…
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On the podcast this week, we’re talking backlinks. Not just any old back links but ones we have some control over and that we can actively go and get. Quite often we are reliant on other people to link back to our content and blogs and there’s nothing we can do about that, but did you know that there are other backlinks that we can actually go out …
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Paul and Phil are back behind the mics once again this week and as has been the trend in recent weeks the lads are flying solo. Today Phil looks at his pre=publishing checklist as he talks about the 13 things he does before he publishes any blog post. So many bloggers will write, edit, proofread and then publish. Phil, on the other hand, another 13…
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Following on from last week, Paul and Phil do another “duo” show! This time looking at how to capture blogging ideas anywhere! Capturing ideas is often overlooked by bloggers, but there can be nothing more frustrating than forgetting a golden idea!! With a smartphone in your pocket, you have no excuse! “Bloggers don’t have enough time” Phil McGrath…
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The podcast is back and this week it’s just Paul and Phil in the hot seat. There’s no guest this week as the lads take a closer look at exactly how you can create content people actually want to read. After a string of awesome guest since the start of 2017, Paul and Phil go back to where it all began with just the two of them and a microphone. Crea…
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David and Kirsten commiserate over the mediocre and disjointed mess that was Marvel's Iron Fist. We lament the could-haves, what-ifs, and should-have-beens in a series that could have been worth its subpar script if only the fights had been handled like someone gave a damn. Just remember, we're not venting AT you, we're venting WITH you.…
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Finally, it happened….we interviewed Chris Ducker on the Content Academy Podcast! Episode 66 to be precise. Chris Ducker teaches entrepreneurs how to build a Personality Brand business. The online business space is evolving fast and Chris Ducker is no stranger to moving with the times. On his personal website ChrisDucker.com, he explains “the new w…
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Our two-parter on doomed Battleships comes to a close as we retell the fate of the Japanese Imperial Battleship Yamato. The single largest battleship ever built, this absolute monster boasted 18 inch guns and 57,000 fully loaded tons of superweapon. In the last months of the war, she sallied forth on a suicide mission to repel the US forces from Ok…
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It's part 1 of a unique tale of ill fated Battleships, the Bismarck and the Yamato, two massively armed and armored battleships that were ultimately felled not by other superweapons, but by the new game changer in the field of warfare: the Airplane. Their demise, having never served their intended mission, would mark the end of the battleship era.…
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In Honor of the recently celebrated International Women's Day, we sit down with Seattle Burlesque performer/DJ/Producer Morgue Anne to discuss our favorite, and sadly less known, fighting women who were absolute badasses by any metric. We cover Boudica, Sadie the Goat, Nedezhda Popova, and more! Prepare for some serious girl power.’…
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Amy Schmittauer For more than 10 years Amy Schmittauer has been wowing people with video…yes it was a shock to us too! Amy is enjoying great success with her new book “Vlog like a Boss” and took the time to chat with Paul and Phil about all things video. This is an awesome episode of the Content Academy Podcast because we really get meta with video…
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Following the amazing Sue B. Zimmerman episode last week is none other than Morgan Sutton, Sue’s Head of Operations who is critical to her thriving online Business. Behind the success of Sue B’s course “Ready Set Gram” is Morgan’s Sales and Marketing automation strategies. This is a fantastic episode of the Content Academy Podcast because we really…
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We are delighted to be joined by Sue B. Zimmerman on episode 63 of the Content Academy podcast. Sue B discusses How to improve your Instagram game for Business. Sue B. is the #instagramexpert and creator of the online Instagram course “Ready Set Gram”. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media M…
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Michael O’Neal founder of the “Solopreneur Hour” Podcast On today’s show, we have the brains behind The Solopreneur Hour Podcast, Michael O’Neal. Michael who I’m sure is well known to many of you has recorded over 520 episodes of his podcast and is showing no signs of slowing down. A web designer by trade Michael branched into the world of online b…
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Johnny’s in Saudi Arabia as this interview goes live! Johnny Ward will become the first Irishman to visit every country in the world this year. While doing this he started OneStep4ward, which has generated over $1.5 million! Just before his trip to Saudi Arabia (Country 195/197), he took the time to share the secrets to his blogging success. They c…
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We were joined by Carlos Gil on episode 60 of the Content Academy Podcast. Carlos Gil lives in San Francisco and is currently the Global Head of Social Media for BMC Software, an enterprise I.T. solutions provider which supports 82% of the Fortune 500. On the podcast, we discuss the difficulties that Carlos experienced and how he used social media …
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We are delighted to have Ian Cleary from Razor Social on the Content Academy Podcast. Ian Cleary hails from the same town as Paul Caffrey and Philip McGrath in Dublin, Ireland. The proud Irishman is a globally recognised influencer and cited as a top Social Media Expert by the likes of Chris Ducker of youpreneur and Darren Rowse of Problogger to na…
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We have a great show lined up for you today. We have Brittany Hammond from UntamedLifestyle&Business on to talk to us about Personal Branding, Live Events and getting your story right. Brittany’s passion is helping entrepreneurs to create an authentic public persona, leveraging their unique qualities, and crafting Brand Stories that inspire and con…
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On today’s show, we welcome back Amanda Webb from SpiderWorking.Com. Amanda who featured in Episode 56 works with SME’s, local and small businesses to help them develop social media strategies, offering them training and support. Amanda has been plying her trade for over eight years and with her blog reaching the final of Social Media Examiners Int…
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On today’s episode, we have a plethora of voices for you to enjoy. Regular listeners will know that we recently spoke at Bloggerconf as part of the “Just One Thing” panel. The panel consisted of quite a number of bloggers who all spoke about their “one thing” that they felt every blogger should consider and there were some great topics raised. So w…
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This is the 5th challenge in Content Academy’s 5 Day Selection Box Challenge that we kicked off a couple of episodes ago. If you want to go back and check out the first challenge you can find it here. To recap – every day we have been suggesting a particular style of blog post for you to create. Our challenge is to create and publish that blog post…
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This is the 4th challenge in Content Academy’s 5 Day Selection Box Challenge that we kicked off a couple of episodes ago. If you want to go back and check out the first challenge you can find it here. To recap – every day we have been suggesting a particular style of blog post for you to create. Our challenge is to create and publish that blog post…
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This is the 3rd challenge in Content Academy’s 5 Day Selection Box Challenge that we kicked off a couple of episodes ago. If you want to go back and check out the first challenge you can find it here. To recap – every day we have been suggesting a particular style of blog post for you to create. Our challenge is to create and publish that blog post…
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This is the 2nd challenge in Content Academy’s 5 Day Selection Box Challenge that we kicked off a couple of episodes ago. To recap – every day we have been suggesting a particular style of blog post for you to create. Our challenge is to create and publish that blog post – to join our Content Academy Mastermind Group on Facebook and to share your p…
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This is part 1 of our “Selection Box” challenge, that we kicked off yesterday on the Podcast. Over the course of the next five days, we are going to show you how to produce various different types of blog posts or videos or indeed podcasts, that will keep your readers engaged over the festive period and help you stand out from the crowd. Listen to …
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Challenge: 5 Days to stand out from the crowd Over the course of the next five days, we are going to show you how to produce various different types of blog posts or videos or indeed podcasts, that will keep your readers engaged over the festive period and help you stand out from the crowd. If your blog is feeling a little stagnant or you feel like…
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This past weekend we were lucky enough to be asked to speak at BloggerConf as part of a panel being put together by Darragh Doyle and Sue Jordan. While the theme for the panel was “One Thing”, the day it’s self was full of fun, information, networking and Muppets! Today’s show is a little different from some of our usual podcast episodes, but we fe…
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We have an action packed show for you guys today and I mean action packed. In fact, I don’t think we have ever had so much actionable advice in one single episode before. Why have we got so much actionable advice? That would be down to today’s guest, Chrissy Marquardt. Chrissy is a WordPress Diva and the Website Branding Guru you wish you had in yo…
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