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How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems? On If/Then experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cutting-edge insights that will help you manage better, lead more confidently, and understand pressing issues affecting our lives. Join GSB senior editor ...
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We’ve all been told to follow a specific script—get an education, land a stable job, and work tirelessly—but what if there’s a different way? What if we could rewrite the narrative and design a life that aligns with our true passions and values? Hi, I’m Erika Auckland: a mom, entrepreneur, and lifelong learner, and I’m excited to take you on a journey of discovery. Together, we’ll uncover uncomfortable truths, explore diverse perspectives, and empower you to create a life that you love witho ...
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Behind every lesson lies a journey of discovery. In this special episode of If/Then, we step into the classrooms of Stanford Graduate School of Business to uncover the human stories driving extraordinary insights. Christian Wheeler, professor of marketing at Stanford GSB, challenges our fear of failure, reframing it as the sharp edge where growth t…
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Ever feel like you’re shouting into the void, trying to stand out in a sea of experts and creators? You’re not alone. Today, we’re tackling one of the biggest questions content creators, course creators, and coaches face: How do I establish myself as a true authority in my niche? I know firsthand how overwhelming it can feel when you’re trying to c…
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Can you IMAGINE speaking to hundreds of thousands of people every week, getting your message out into the world and making an impact in other’s lives in the process?! In today’s episode, I had the pleasure of chatting with my dear friend Emma Green, co-founder of Your CEO Mentor and the brilliant mind behind the No Bullsh!t Leadership Podcast, whic…
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Ten years ago, I made a bold decision that altered the course of my life forever. I took a leap of faith and invested $5,000 in my first online business coach. That is a TON of money, especially at 24 years old, but really for anyone at any stage of life or business. It was the scariest financial commitment I had ever made. At the time, I was a per…
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As leaders rise and hierarchies shift, Stanford GSB organizational behavior professor Deborah Gruenfeld, guest in season one of If/Then, reminds us that power is not just about authority—it’s about presence. In this special feed drop from Pfeffer on Power, Gruenfeld, author of Acting With Power, revisits topics featured in her If/Then episode, expl…
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Should you send your child to daycare? If you asked my guest today, she’d say absolutely NOT. Erica Komisar is a psychological consultant bringing parenting and work/life workshops to clinics, schools, corporations, and childcare settings. She’s also the author of several books, including Being There: Why Prioritizing Motherhood in the First Three …
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WARNING: if you DON'T want to grow your business, don't listen to this episode! Seriously... If you’re a coach or a content creator, having the right tools can make all the difference in your efficiency and success and that's why I want to share my favorites with you. My philosophy around building an online business is all about simplicity. I belie…
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In this episode of If/Then, we're diving into insights from three GSB experts featured on Think Fast, Talk Smart. Join us as professor of organizational behavior Michele Gelfand explains her "tight and loose" cultural framework, revealing how societal structures impact everything from crime rates to creativity. We also hear from marketing professor…
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Today, we are diving deep into one of my favorite topics: preparing for pregnancy! My guest, Loren Sofia of Innate Fertility, has played a significant role in my own pregnancy journey and I can’t wait for you to hear her insights on what most doctors don’t tell you, how to prepare your body for a healthy pregnancy, and nourishing your body through …
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I have news for you… you’re probably making the same mistake I did and it’s ruining your income potential. Yes, you heard me right! One of the biggest breakthroughs in my own entrepreneurship journey was realizing that simply gathering more information wasn't the solution. Let me share a bit about my experience... I'm a lifelong learner. I love a g…
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In this episode, I’m sharing how I built a $10K per month online course business, even if you’re just getting started. I’ll cover the key steps to identify your most valuable skill and turn it into a profitable course, plus the importance of choosing the right niche and target market! If you’re ready to learn how to make your skills work for you, p…
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Artificial intelligence could fundamentally transform democracy for better or worse. In this bonus episode of If/Then: Business, Leadership, Society, Professor Andrew B. Hall of Stanford Graduate School of Business explores AI's potential to disrupt our electoral system. With the 2024 presidential election approaching, Hall warns that AI-generated …
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I’m thrilled to introduce you to my friend Susie Saltzman, a custom engagement ring designer whose mission is to make beautiful keepsakes that celebrate unique and personal milestones! Today, we’re chatting about how Susie runs a business and balances single motherhood while still prioritizing her mental and physical health. She is such an inspirat…
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One underappreciated fact about the explosion in genetic databases, like consumer sites that provide information about ancestry and health, is that they unlock valuable insights not only into an individual’s past and future, but also for that individual’s entire family. This raises serious concerns about privacy for people who have never submitted …
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I have some exciting news to share with you today! After years of dreaming and planning, I am thrilled to announce that I am launching a wellness supplement brand called Sein! I truly believe that every man, woman, and child, regardless of their age, income, or lifestyle deserves to feel good… and that’s what whole food nutrition can do for them. T…
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Today we are diving into one of my favorite topics that can transform your life and business: creating a digital product. Once you click play on this episode, you’re already taking the first step toward building an incredible digital offer, and I’m here to guide you through the process! Setting yourself up for success from day one can make ALL the …
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This special episode of If/Then: Business, Leadership, Society explores the personal stories behind Stanford GSB faculty's groundbreaking research. Discover how individual experiences shape scholarly inquiry. Baba Shiv, professor of marketing, examines decision-making and the brain's liking and wanting systems. His self-proclaimed "irrational" natu…
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Welcome BACK to the Trust Issues Podcast! After a brief hiatus, I’m so excited to reconnect with all of you and share what’s been happening in my life. In this episode, I dive into some big changes, personal milestones, and exciting new ventures that I can’t wait to explore with you. First up, I have some thrilling news that’s bound to change every…
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Behavioral economist and Professor of Marketing Baba Shiv works with entrepreneurs on how to build a risk-tolerant mindset. A mindset, Shiv believes, that is crucial in times of crisis. While we take a break and prepare for season two of If/Then, we're sharing an episode of Grit & Growth, a podcast from our partners at Stanford Seed. Here, Baba exp…
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It can be tempting to think one thing causes another because they happen in succession, but there’s a lot to unwrap in the idea of causality. This week, If/Then is featuring an episode from the podcast All Else Equal: Making Better Decisions. Listen as hosts and finance professors Jonathan Berk and Jules van Binsbergen explain the difference betwee…
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To wrap up the first season of If/Then: Business, Leadership, Society, we invited Senior Associate Dean Jesper B. Sørensen into the studio to talk about the importance of research at Stanford Graduate School of Business. He shares insights on what motivates faculty to study what they do and how it impacts practitioners across industries. “One of th…
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While our team starts working on our second season, we'll still be sharing insights, bonus content, behind-the-scenes audio, and "class takeaways" from Stanford Graduate School of Business faculty throughout the summer. Stay Tuned! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell…
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Getting to elect our leaders is certainly a privilege. Yet, even in a representative democracy, the choice that citizens have is often only as good as the candidates they have to choose from. That’s why Professor Andrew B. Hall, The Davies Family Professor of Political Economy, wonders: How do we get society’s best and brightest to participate in p…
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If we want to get fair outcomes, then we need to build fairness into algorithms. Whether you’re looking for a job, a house, or a romantic partner, there’s an app for that. But as people increasingly turn to digital platforms in search of opportunity, Daniela Saban says it’s time we took a critical look at the role of algorithms, the invisible match…
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Unless you’re a CPA or own a large business, it might be hard to see the relevance of accounting. While it’s true that the average person doesn’t necessarily need to be able to read a corporate balance sheet, Professor Ed deHaan says a deeper understanding of accounting — a greater fluency in the “language of business” — can help everyone get a gri…
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If we create good institutions, then we can live up to our good intentions. Knowing and articulating our values is essential. But when the metaphorical Siren’s song fills the air, is knowing our values enough to ensure that we live by them? According to Ken Shotts, a professor of political economy at Stanford Graduate School of Business, having sta…
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Whether or not robots can feel is a question that, at least for now, might be better left to the philosophers. But what’s becoming increasingly clear, says Associate Professor Szu-chi Huang, is that robots do have the capacity to make us feel. In this episode of If/Then: Business, Leadership, Society, Huang delves into the effect that robots can ha…
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Digital currency — whether privately-developed or government-issued — seems like an inevitability to Stanford Graduate School of Business finance professor Darrell Duffie. “Virtually all countries are exploring a central bank digital currency for potential use,” he says. An expert on banking, financial market infrastructure, and fintech payments, D…
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A dollar is a dollar, right? While most conventional economic theories view money as an objective store of value, Mohammad Akbarpour says this misses a subtle but important fact: different people value money differently. Many economists assume that the price someone is willing to pay for a good or service is equivalent to the utility they get from …
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If we want to make better decisions, then we need to think more like an artist. Rationality is often seen as the gold standard when it comes to making decisions, but Professor Baba Shiv prompts us to consider: “Is a good decision based on reason? Or is it based on emotion?” Shiv is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduat…
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Immigrants’ contributions to America include culture, cuisine — and groundbreaking ideas. “No one is that surprised that immigrants play a disproportionate role in innovation,” says Rebecca Diamond, a professor of economics at Stanford Graduate School of Business. But, she notes, “Innovation in itself is an elusive thing to measure.” By studying pa…
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If we want to seriously address the climate crisis, then we need to encourage foolish business ideas. When it comes to seemingly impossible problems like the climate crisis, Professor William Barnett says we need to reach for equally impossible solutions — ideas so crazy, they just might work. “Foolishness,” he says, “is the price of genius.” A pro…
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If we can manage our emotions about AI, then it can be a powerful decision-making tool. Artificial intelligence’s surge in power and accessibility has inspired polarized reactions. Some people are flocking to the technology with feverish excitement. Others can’t stay far enough away. Yet according to Kuang Xu, both of these responses might be the w…
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If we want to generate better ideas, then we need to get people back to the office. Jonathan Levav, a professor of marketing at Stanford Graduate School of Business, details his study of remote work and creativity. “Pairs that worked face-to-face generated 15 to 20% more ideas than pairs that worked on Zoom,” he notes. What’s more, in-person brains…
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If we want to change power structures, then we need to understand the animal forces that drive our behavior. As Stanford Graduate School of Business professor of organizational behavior Deborah H. Gruenfeld observes, wherever there are humans, there are hierarchies. “People have a tendency to form hierarchies almost instantly in all kinds of organi…
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How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems? On If/Then, experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cuttin…
  continue reading
 
Real talk: selling digital products has completely changed my life and business. I can’t even tell you how incredibly grateful I am to be with my husband and son, playing in the backyard or going for a walk, and receiving payment notifications on my phone… And it’s all because I decided to break down something I’m good at step-by-step, and create c…
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Today we're diving into episode two of our mini-series all about how to create your own digital offer. If you've been wanting to create your own digital course or product, then this series is definitely for you. In the first episode, we talked about how to find 100 dream leads online and the exact steps to start building your email list. And in tod…
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Want to make sales while you sleep? I have four words for you: Grow An Email List! I've been passionate about business owners growing an email list (before you even TRY to sell!) because social media is rented space. We all know how much noise there is on Instagram, Facebook, TikTok, and more... but email is a DIRECT line to your consumer, making i…
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In a world where online communication is at the forefront, the power of conversational marketing canNOT be underestimated. This is why we’re exploring a game-changing approach to marketing that's transforming the way businesses connect with their customers with the visionary founder of School Bots, Natasha Willis, whose mission is all about creatin…
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Recently on the podcast, we discussed our top tips for making healthy eating simple, and today we want to get super practical with ACTUAL meals you can add to your rotation to make healthy eating even EASIER! As parents and business builders, we know that finding meals that are both nutritious and family-friendly can be a challenge. It’s hard to fi…
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In today's fast-paced world, maintaining a healthy lifestyle might seem daunting, but we’re here to tell you that adopting healthy habits doesn't have to be complicated or overwhelming! By making a few simple changes to your routine, you can pave the way for a healthier and more fulfilling life. In today's episode, we're sharing the top 5 tips for …
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If you’ve listened to Trust Issues before, it won’t come as a surprise to you that we both love working out in a way that’s natural and pain-free. So when we discovered Bam LionHeart, we were ‘all in’ with his teachings and today, we’re so excited to have him on the show! Bam has been a movement coach for over 8 years. He has experience in gymnasti…
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In today’s episode, Erika has the privilege of sitting down with a true Renaissance man, a modern-day juggler of responsibilities… none other than her husband and co-host, Kyle Auckland! We're diving deep into the art of mastering life's intricate dance – from parenthood to being an exceptional partner, all while excelling in the business world and…
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Podcast fam, we LOVE to keep you in the loop. So you’re getting tea before anyone else! It’s time for a midsummer check-in of what’s been going on in our life, where we've been, things we've done, and what we're working on. At the time of this recording, it's the middle of the year. Summer is halfway over, and we have TONS of exciting projects goin…
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If you follow us on Instagram, you probably know that we are obsessed with eating right, working out, and just generally being our best selves for our family. A big reason for that is a book I read a few years ago, How to Heal Your Metabolism! Today, we’re honored to be welcoming the author of this book, Kate Deering, onto the show. For over 25 yea…
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These are some of our most favorite episodes to do: ask Kyle anything, complete with classic Erika & Kyle banter! Thank you so much to our IG fam who submitted the following questions: “Tips to involve my husband in my network marketing business?” “How can I encourage my partner to take care of himself and "man up"? I do it all over here.” “Top dai…
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You know what time it is... ask Erika ANYTHING! In today's episode, Erika's answering YOUR questions regarding acne, when to invest in more business help, where she sees herself in 5 years, and more. Click play for a behind-the-scenes look at how she runs a 7-figure business from home, maintaining her peace and health along the way. Download our So…
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Want to learn how you can make money selling digital products from home?! Our guest today, Abigail Peugh, is an expert at this and wants to teach you how to do the same. Her journey began when her husband had a medical emergency that left her feeling scared and unsure of what the future held for our family. In response, she decided to take control …
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If you’ve been following us or the podcast for awhile, you may know that we are debt-free… but it wasn’t always this way! Just a few years ago, we were living with Erika’s parents, unable to afford a wedding, and we even financed a couch from Raymour and Flanigan because we couldn’t afford it outright. Today, though, we are happily debt free, build…
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