“The Brighthouse Financial Insights Panel” is a monthly podcast where leading experts share advice and strategies for financial professionals. Through these conversations, our panelists offer insights and tips to help strengthen businesses and build client relationships that last. Topics have included: prospecting and referrals, business strategies, milestone and retirement planning, women in retirement, and understanding client needs and behaviors. Disclosure: In these podcasts, the terms “ ...
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43: Navigating Difficult Conversations With Clients
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Re-establishing trust with a client who has voiced a concern is an important step toward repairing and retaining the relationship. In this episode, podcast host and business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketing expert Maribeth Kuzmeski, Founder of Red Zone Marketing; and communications expert Erica Dh…
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42: Deepen Client Relationships by Focusing on Empathy and Situational Understanding
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Clients often turn to their financial professionals for advice on matters beyond their investments. By assisting clients through your experience and network connections, you can add greater value to the relationship and further your position as a partner to your clients. In this episode, podcast host and business coach Stephen Boswell, President of…
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41: How Virtual Communication Can Provide Opportunities to Grow Your Client Base
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The percentage of investors willing to work remotely with a financial professional was about 50% in early 2020, but had reached over 60% by the same summer. Join our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketing expert Maribeth Kuzmeski, Founder of Red Zone Marketing; and communications expert E…
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40: Using Segmentation to Efficiently Meet Your Clients’ Preferences
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Optimizing your segmentation strategy to account for in-person and virtual preferences, personality types, and communication styles may help you build trust, increase personalization, and grow wallet share across your client base. In this episode, our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketin…
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39: Best of 2020: How to Find and Connect With Niche Clients
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This episode was previously published in May 2020. According to one study, 71% of financial professionals bringing in $20 million or more in new assets per year have a niche that represents 25% or more of their revenue. Yet only 25% of financial professionals segment their clients and prospects by niche. Listen to our host, business coach Stephen B…
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38: How Divorce and Widowhood Can Impact a Woman’s Finances
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This episode was previously published in October 2019. For many women going through divorce or widowhood, it’s important to stay on track with financial planning. Our experts discuss how financial professionals can make sure their female clients are thinking about financial security in times of emotional stress. Speaking in this video are J. Michae…
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37: Understanding Women’s Level of Retirement Preparedness
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This episode was previously published in September 2019. Women have different career and life trajectories than men, which informs how women need to approach their finances. The Insights Panel discusses women’s financial needs and how financial professionals can better address their concerns about retirement planning. Speaking in this episode are J…
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36: Establishing Effective Relationships With Female Clients
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This episode was previously published in August 2019. Women’s purchasing power has grown steadily in the last several decades, presenting advisors an opportunity to connect and be part of their financial planning. Our experts speak on why advisors need to target female clients as well as how to prospect effectively and nurture those relationships. …
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35: Effective Strategies to Deepen Client Relationships and Gain Client Referrals
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Clients refer people to their financial professional because they like them and want to help them build their business. Our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management i…
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34: Update Your Outreach Tactics With These Cutting-Edge Strategies
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Cutting-edge tactics, such as targeting your prospects with social media and creating videos to explain your value to those prospects, are just two of the many techniques the Insights Panel discusses in this episode. Listen as our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, founder…
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34: How to Find and Connect With Niche Clients
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According to one study, 71% of financial professionals bringing in $20 million or more in new assets per year have a niche that represents 25% or more of their revenue. Yet only 25% of financial professionals segment their clients and prospects by niche. Listen to our host, business coach Stephen Boswell, President of The Oechsli Institute; prospec…
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33: Maximize Your Prospecting Techniques
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Finding time for prospecting can be a challenge. Join our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management industry as they discuss time management and efficiency strategies …
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20: Simplifying Long-Term Care Conversations
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Broaching the subject of long-term care can be difficult. Our experts give insight into how to bring up the subject, when to talk to clients, and how to bring their families into the conversations. Speaking in this episode are J. Michael Collins, financial capability expert and faculty director of the Center for Financial Security at the University…
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19: Breaking Down Different Long-Term Care Categories
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The long-term care insurance market has changed greatly since the product’s inception in the 1980s, having been impacted by the economic realities of the last decade. Our experts explain the changes in the market and how the different product categories work. Speaking in this episode are J. Michael Collins, financial capability expert and faculty d…
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18: How Conversations on Long-Term Care Can Drive Business Growth
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As people live longer than ever, there’s an ever-growing need for long-term care solutions. Our experts talk about why it may be advantageous for advisors to cover long-term care and the potential financial impacts that longevity has on clients and their families. Speaking in this episode are J. Michael Collins, financial capability expert and facu…
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16: How Personal Factors Influence Your Clients as They Age
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As your clients age, their lifestyles and social circles sometimes change, impacting the financial decisions they make. Listen to our experts discuss what indicators advisors should look for when determining their clients’ personalities and how to manage their transitions into retirement. Speaking in this episode are cultural anthropologist Grant M…
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15: Assessing your clients as they age
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As clients age and their personal lives change, their cognitive and behavioral functions evolve with them. Listen to our experts discuss how these factors can influence your clients’ lifestyles and financial decisions and how you can manage your relationships with clients as they change cognitively. Speaking to us in this episode are behavioral eco…
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14: How a coaching strategy impacts an advisor's business
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A coaching strategy will be a boom not only for your business but for your clients’ overall financial health, too. Listen to our experts talk about why a strategic coaching approach is important and how advisors can develop more meaningful relationships with their clients through coaching. Speaking to us in this episode are J. Michael Collins, fina…
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13: How to Identify and Assess Your Clients’ Financial Knowledge
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The amount of financial knowledge that clients possess will inform how you build their financial plans and help them achieve their goals. Listen to the Insights Panel speak about where clients get their knowledge from and how you can help them grow their financial capabilities. Speaking to us in this episode are Dan Goldstein, behavioral economist …
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12: Why advisors need to assess their clients' financial capability
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Taking the time to educate your clients can strengthen your relationship and communication with clients, but before you do that, you need to be aware of what they know and what they don't. Listen to the Insights Panel do a deep dive on how you can be a key part to clients growing their financial knowledge. Speaking to us on this podcast are J. Mich…
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11: Putting together a successful prospecting strategy
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Developing a regular prospecting habit is key for advisors looking for continual growth in their business. Listen to our Insights Panel experts talk about how to set ambitious goals and target potential clients. With Jeb Blount, prospecting expert and author of “Fanatical Prospecting,” and Matt Oechsli, advisor champion and CEO of The Oechsli Insti…
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10: Overcoming blockers for more effective prospecting
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How can advisors start prospecting again if they've fallen out of the habit? Listen to the Insights Panel to understand why it's easy to stop creating relationships with new clients and how to work towards structuring your day to maximize the effectiveness of your prospecting. With Matt Oechsli, advisor champion and CEO of The Oechsli Institute, Je…
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9: The Importance of Personal Influence
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Word-of-mouth influence is one of the strongest drivers of personal introductions between clients and advisors. Hear our Insights Panel discuss how advisors can connect with a client’s social network and get introduced. Contributing are Matt Oechsli, advisor champion and CEO of The Oechsli Institute, Jeb Blount, prospecting expert and author of Fan…
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8: How clients choose their advisors
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Offering added value to clients to differentiate from the competitionOleh The Brighthouse Financial Insights Panel
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7: What advisors can do in a bull market: helping clients to stick to a plan
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The US is currently experiencing one of the longest-running bull markets in its history, and when it will end is impossible to predict, but there are things advisors can do to guide clients through it. The Insights Panel takes a look at what makes the current bull market so unusual and how to manage clients’ expectations.…
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6: The annuity puzzle: Why advisors should care
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Despite the various benefits to having an annuity, people have not turned to annuities when planning for retirement. The Insights Panel discusses the factors that contribute to the lack of understanding around annuities and what advisors must do to better educate their clients on the possibilities offered by annuities.…
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5: The $30 Trillion Wealth Transfer
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In our podcast, the Insights Panel will do a deep dive on why thinking about a legacy plan is so hard and how advisors can help clients get a plan in place. Our experts will discuss why it’s better to do it sooner rather than later, and look at the importance of baby boomers’ children and grandchildren.…
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4: What it means to be truly diversified
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Some clients can get frustrated and are tempted to deviate away from a diverse portfolio when they feel it’s underperforming. The Insights Panel discusses how to explain that a truly diverse portfolio protects their interests and how to keep their eyes focused on the end result.Oleh The Brighthouse Financial Insights Panel
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3: How to Help Your Clients Achieve Financial Security
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Each person has unique life experiences and will have unique needs when they enter retirement. We ask the Insights Panel from Brighthouse Financial, experts from various disciplines, how to approach clients with customization in mind, and how to help clients get specific about their futures.Oleh The Brighthouse Financial Insights Panel
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2: How Retirement Has Evolved Dramatically
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The Insights Panel from Brighthouse Financial looks at the retirement of tomorrow.Oleh The Brighthouse Financial Insights Panel
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1: Introducing the Brighthouse Financial Insights Panel
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Meet the group of leading experts from fields that can have the biggest impact on financial professionals and their clients: economics, psychology, future trends, and financial advice.Oleh The Brighthouse Financial Insights Panel
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