The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
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Whiskey Quickie: Jack Daniel's 12 Year Batch 2 Tennessee Whiskey Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's 12 Year Batch 2 Tennessee Whiskey. This 12 year old whiskey is 107 proof and $80 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this r…
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TWiB: Derby Season With Lots of Events, Jeff Hopmayer Joins The Board for Staghorn, 18 Brand New Whiskey Releases!
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It's This Week in Bourbon for April 12th 2024. Derby season is abuzz in Louisville with lots of events, Jeff Hopmayer joins the board for Staghorn, and 18 new whiskey releases. Show Notes: A21 Wine & Spirits has agreed to purchase the Noble Oak American Whiskey brand from Edrington Slow Pass Bourbon Co. LLC is considering opening a $70 million dist…
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457 - The Epic Hunt for Dusty Booze with Aaron Goldfarb
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You hear us talk about dusty bourbon on the show too often. We keep beating that dead horse because it's a chance to drink history and have a completely different whiskey than what's in the bottle today. Vintage spirits are on the rise and have gone from an underground enthusiast crowd into the mainstream. Aaron Goldfarb is a distinguished author a…
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Whiskey Quickie: Heaven Hill Heritage Collection 18 Year Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 18 Year. This 18 year old bourbon is 120 proof and $300 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. …
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Behind The Pursuit: How To Choose a Distributor
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Subscribe to Behind The Pursuit: From Bourbon to Brand Stemming from the episode of the Bourbon Pursuit podcast with John Foster of Ragged Branch, today's episode comes from a few listeners of the show, Todd and David, as Kenny discusses the process of choosing distributors specifically for Pursuit Spirits. We touch on topics such as the three-tier…
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456 - Will Non Distilling Producers Survive 2024? And A Message From Barrell Bourbon on Bourbon Community Roundtable #92
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The past few weeks there have been lots of speculation about non distilling producers, or known as NDPs, being able to survive. The market has shifted and there are images of sourced brands that have prices slashed on shelves along with others having their facilities up for sale. This makes us wonder what is in store for the remainder of the year. …
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Whiskey Quickie: Chattanooga Whiskey White Port Cask Finished Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey White Port Cask Finished. This 5 year old whiskey is 95 proof and $60 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review…
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TWiB: New Service Called Kentucky Bourbon Retreat, Hard Truth's Farmer’s Reserve, Woodford Reserve's $15,000 Derby Bottle
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It's This Week in Bourbon for March 29th 2024. A new service is launching dubbed the Kentucky Bourbon Retreat, Hard Truth Distilling Co. announced the introduction of Farmer’s Reserve, and Woodford Reserve drops a $15,000 bottle for the 150th Kentucky Derby. Show Notes: A new service is launching dubbed the Kentucky Bourbon Retreat Indiana has new …
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455 - Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check
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Understanding how the bourbon geek thinks has been something that has dumbfounded us for years. We talk about it all the time on roundtables and other episodes where we try to guess why consumers purchase in certain ways. And for the longest time, you all have asked why don't we get someone on the show that can talk about the psychology of a bourbo…
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Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Broken Barrel Honey Smoke Reserva American Whiskey. This 6 year old whiskey is 110 proof and $80 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this…
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TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore
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It's This Week in Bourbon for March 22nd 2024. MGP is getting ready to battle two cities in court, more partnerships in golf are coming from Elijah Craig and Blade & Bow, and Rabbit Hole released the newest member of its Distillery Series, Heretofore. Show Notes: MGP is getting ready to battle two cities in court Thieves got away with bourbon that …
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454 - The Evolving Trends of Bourbon Journalism with Maggie Kimberl
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Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much…
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Whiskey Quickie: Widow Jane Paradigm Rye Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane Paradigm Rye. This non-age stated rye is 93 proof and $50 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest …
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TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish
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It's This Week in Bourbon for March 15th 2024. A brewer in Ohio is suing the federal government saying he should be able to distil as a hobby, Chattanooga is releasing DISCOVER EXPERIMENTAL BATCH 037: ANCIENT WHEAT!, and Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask…
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453 - Will Horses Help Sell a Bottle? with Sean Josephs of Pinhook
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The platform of this podcast was to help connect listeners to the brands they see on the store shelves. As time has gone on, sometimes we discover there really isn't much substance to a brand. But today's guest is the very opposite. I found myself enthralled with our guests history in the culinary world and what he's doing to make his whiskey be on…
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Whiskey Quickie: New Riff Bohemian Wheat Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Bohemian Wheat Bourbon. This 8 year old bourbon is 117.9 proof and $70 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is …
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TWiB: National Buzzard's Day Is a Thing, Old Forester High Angel's Share, Pursuit Releases United Double Oaked Bourbon
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It's This Week in Bourbon for March 8th 2024. National Buzzard's Day is a thing, Old Forester releases High Angel's Share, and Pursuit Spirits finally releases their long awaited United Double Oaked Bourbon. Show Notes: March 15 is National Buzzards Day Ohio Liquor Goes Irish Old Forester High Angels’ Share Milam & Greene 2024 Wildlife Collection, …
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452 - Is the Bourbon Boom Over? on Bourbon Community Roundtable #91
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Is the bourbon boom really over? Some people think it may. Fred Minnick recently touched on this subject and people began talking about their ideas and buying habits. We wanted to tackle that by touching on publicly traded companies, heresay from our own experience, and if we truly think craft and NDPs are in trouble. Show Notes: Above the Char wit…
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Whiskey Quickie: Fireside Hazmat Proof Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Fireside Hazmat Proof Bourbon. This 6 year old bourbon is 141.2 proof and $65 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is ou…
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TWiB: Brown‑Forman Sells Its Jack Daniel Cooperage, WSWA Says Premiumization is Dead, Lost Lantern Releases the Spring 2024 Collection
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It's This Week in Bourbon for March 1st 2024. Brown‑Forman Corporation has sold its Jack Daniel Cooperage to Independent Stave Company, Wine & Spirits Wholesalers of America say that premiumization is dead, and Lost Lantern releases their Spring 2024 collection. Show Notes: Brown‑Forman Corporation has sold its Jack Daniel Cooperage The Ripken Expe…
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451 - Is There a Real White Oak Shortage? with Danna Baxley of The Nature Conservancy
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The barrel is a magical component to the creation of bourbon and nearly 95% of all bourbon goes into white oak. But what's the problem with this? Bourbon can only be used in a charred barrel once. After that, it needs to find a new home. Now that may sound wasteful but the bourbon market is only a very small contributor to the current white oak pro…
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Whiskey Quickie: Jack Daniel's Distillery Series #12 Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Distillery Series #12 Tennessee Whiskey Finished in Oloroso Sherry Casks. This non-age stated whiskey is 90 proof and $42 MSRP (375mL). Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were …
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Behind The Pursuit: What is Left to Innovate?
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Subscribe to Behind The Pursuit: From Bourbon to Brand On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products. We question whether there is anything left to innovate and the reasons consumers are drawn to finished whiskeys. The conversation touches on the marketi…
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450 - Is American Single Malt On The Rise? with Steve Hawley, President of American Single Malt Whiskey Commission
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There's a few things we talk about from time to time on the show. Sometimes it's RTDs, sometimes it's tequlia, and one spirit that seems to make it's way into more conversations is American Single Malt whiskey. However, I told myself that if we're going to talk about American Single Malt whiskey then we need a person that can really go indepth. Wha…
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Whiskey Quickie: Hemingway Rye Signature Edition Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Hemingway Rye Signature Edition. This non-age stated rye is 102 proof and $80 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is ou…
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TWiB: Bulleit and Redemption Are Back in Court, MGP Sues the Town of Williamstown, Kentucky, Woodford Reserve Batch Proof Announced
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It's This Week in Bourbon for February 16th 2024. Bulleit and Redemption whiskey brands are back at it in court, MGP is suing the city of Williamstown, Kentucky, and Woodford Reserve has released its annual limited-edition, high-proof expression Woodford Reserve Batch Proof. Show Notes: Woodford Reserve teams up with Sergio Hudson and Anifa Mvuemb …
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449 - Ed Bley is Back with Old Stubborn Whiskey
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Like a phoenix rising from the ashes, we finally see the re-emergence of Ed Bley. Ed has been a previous guest on the podcast that was from way back in 2018. So if you just started listening to Bourbon Pursuit, then you probably have no idea of the impact Ed had on the bourbon world during that time. Ed went into hiding and went on a mission to bri…
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Whiskey Quickie: Heart of Mystic Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Heart of Mystic Bourbon. This 3 year old bourbon is 114.6 proof and $40 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our hone…
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TWiB: 2023 Bourbon Economic Impact Study, Bardstown Bourbon Company's “House of Bardstown", Heaven Hill Heritage Collection 18 Year
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It's This Week in Bourbon for February 9th 2024. 2023 Bourbon Economic Impact Study is out, Bardstown Bourbon Company introduces the “House of Bardstown," and Heaven Hill releases Heritage Collection 18-Year-Old Bourbon. Show Notes: 2023 Bourbon Economnic Impact Study is out. Bardstown Bourbon Company introduces the “House of Bardstown" Old Foreste…
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448 - When Does An Age Statement Matter? on Bourbon Community Roundtable #90
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Whether it's 2 or 12 years old, the age statement on a bottle seems to be an attractor to many. But as we start diving more into our bourbon journey we start realizing that age is just a number. I've had some really great bourbons at 4 years old and some really great at 14. With all that being said, at what point should you proudly display that age…
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Whiskey Quickie: Nelson Brothers Rye Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Nelson Brothers Rye. This non-age stated rye is 92.5 proof and $37 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest op…
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TWiB: Elijah Craig and AT&T Pebble Beach Pro-Am, Southern Glazer’s Sued By Provi, Buzzard’s Roost American Whiskey
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It's This Week in Bourbon for February 2nd 2024. Eijah Craig returns as the Official Bourbon of the AT&T Pebble Beach Pro-Am, Southern Glazer’s is being sued by online platform Provi, and Buzzard’s Roost introduces their American Whiskey. Show Notes: ReserveBar partners with delivery.com Old Forester featured in Argylle Southern Glazer’s is being s…
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447 - The Economics of the Used Barrel Market with Ben and Jess Loseke of Midwest Barrel Company
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We're all too familiar with the barrel and it's impact on whiskey but what about it's life after whiskey? Actually, there's quite a lot. These barrels can be used for aging other spirits, beer, furniture, bbq smoking chips, the list is endless. But did you ever stop to think how those used barrels go from one man's trash to another man's treasure? …
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Whiskey Quickie: Old Man Winter Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Old Man Winter Bourbon. This non-age stated bourbon is 109.8 proof and $160 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our …
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TWiB: 2023 Craft Spirits Data Project, New Riff Appoints a Master Distiller, Green River Kentucky Straight Rye Whiskey
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It's This Week in Bourbon for January 26th 2024. Craft Spirits Data Project has released is 2023 data, New Riff Distilling announces a master distiller, andGreen River Distilling will release its highly anticipated Kentucky Straight Rye Whiskey. Show Notes: Craft Spirits Data Project has released is 2023 data New Riff has named a master distiller D…
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446 - What Do RTDs Do For Bourbon?
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Cracking the can on a warm day sounds like something out of commercial. Over the past year we talked about the RTD or ready-to-drink category beginning to explode because of High Noon and now major bourbon brands are moving into the ready-to-drink space since the canned cocktails' accessibility, lower alcohol content, and mixability make them an ap…
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Whiskey Quickie: Ironroot Harbinger Tribarrel Blend Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Ironroot Harbinger Tribarrel Blend Bourbon. This bourbon is 132.8 proof and $86 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is …
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TWiB: Uber Shuts Down Drizly, Woodford Partners With Compartes for Valentines, Old Forester Whiskey Row Series 1924
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It's This Week in Bourbon for January 19th 2024. Uber is shuttering alcohol delivery service Drizly, Woodford Reserve has partnered with award-winning gourmet chocolate brand for Valentines Day, and Old Forester® announces the newest release in its Whiskey Row Series 1924. Show Notes: Woodford Reserve partners with Compartés for Valentines Day RD1 …
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445 - How To Deal With Distributors with John Foster of Ragged Branch
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Now that we have our own bourbon with Pursuit Spirits, we're learning first hand how distributors can make or break your brand. There's a huge learning curve to understanding the lingo and just being able to communicate on the same page. But this can be maddening if you choose the wrong distributor that doesn't give you any attention and let's your…
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Whiskey Quickie: Heaven's Door Bootleg Volume V Bourbon Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Bootleg Volume V Bourbon. This 18-year-old bourbon is 114 proof and $600 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. T…
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TWiB: New Documentary Called Bourbon Blaze, Rebel Bourbon Joins NASCAR, Templeton Whiskey Unveils Templeton Bourbon
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It's This Week in Bourbon for January 12th 2024. A new bourbon documentary comes out today called Bourbon Blaze, Rebel Bourbon has signed a sponsorship agreement with Richard Childress Racing, and Templeton Whiskey Unveils their Templeton Straight Bourbon. Show Notes: Spec's had their massive drop. So camping is alive and well. Bourbon Blaze: The N…
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444 - Our Big 2024 Predictions on Bourbon Community Roundtable #89
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This is the first roundtable of 2024 and, as usual, we want to pack it with our best 2024 predictions of the year. Some may seem obvious, some may seem way out of left field, and some are even dreary. Yet, the current landscape of bourbon has changed so we're in for another wild ride in 2024! Show Notes: Above the Char with Fred Minnick (@fredminni…
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Whiskey Quickie: Little Book Chapter 7: In Retrospect Whiskey Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 7: In Retrospect Whiskey. This non-age stated whiskey is 118.1 proof and $150 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for thi…
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Behind The Pursuit: New Faces at Pursuit Spirits
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Subscribe to Behind The Pursuit: From Bourbon to Brand We’ve talked for awhile now that as we’ve been bringing people in for tastings and experiences at the distillery, and it has been an amazing time to bring people in, that Kenny and Ryan have lead all those experiences. As fun as that is, it isn’t scalable to the business for that to always take…
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443 - The Current State of Collecting Whiskey with Nate Gana
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There was a huge buying frenzy during the pandemic, but where is the secondary market of bourbon headed? We saw a huge boom and that bubble is starting to deflate a bit. Nata Gana originally started as a whiskey-focused Instagram account and worked directly with brands, but has since evolved into a writer covering the entire spirits industry and ha…
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Whiskey Quickie: Michter's Toasted Barrel Finish Rye Whiskey (2023) Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Finish Rye Whiskey. This non-age stated rye is 108.9 proof and $120 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this rev…
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TWiB: Marianne Eaves Sues Castle & Key, RD1 Spirits Plans A New Location, A Look Back on 2023
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It's This Week in Bourbon for December 29th 2023. Marianne Eaves is suing Castle & Key, RD1 Spirits in Lexington has announced plans to build a new location, and a look back on 2023. Show Notes: Anthony Dias Blue, founder of the San Francisco World Spirits Competition, has passed Marianne Eaves is suing Castle & Key Algoma Capital has closed a stra…
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442 - Basil to Booker's and Building a Global Brand with Tim Heuisler of Jim Beam
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Becoming a global brand ambassador for a major spirits company like Jim Beam involves building close relationships throughout the three-tier distribution system and constantly adapting branding and marketing as consumer tastes evolve. We invited Tim Heuiseler on the show. He's gone from the behind the bar to traveling globe as a Brand Ambassador to…
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Whiskey Quickie: Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye Review
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On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye. This non-age stated rye is 100 proof and $75 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit …
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TWiB: Almost 3 Barrels For Every Person in Kentucky, EU SuspendsTariffs on American Whiskey, New Record Set for Bourbon at Auction
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It's This Week in Bourbon for December 22nd 2023. There's almost 3 barrels for every 1 person aging in Kentucky, the EU suspends the tariffs on American whiskey, and a new record has been set for unicorn whiskeys. Show Notes: There's almost 3 barrels for every 1 person aging in Kentucky Les Fugate earns Esprit de Corps Award Jack Daniel’s Country C…
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