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Book More Photography Clients - Grow Your Photography Business & Marketing Strategy

Brooke Jefferson - Family Photographer & Photography Business Coach

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The Go-To Podcast for Photographers Who Want to Book More Clients! Top 1% Marketing Podcast Hey Friend! Are you ready to start, grow, or scale your photography business? Want to learn how to market your photography business, book more clients, and master your photography pricing? The Book More Clients Photography Podcast is your go-to resource for inspiring interviews, tangible business strategies, and encouragement for your business journey. We cover photography tips for beginners, photogra ...
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Send us a Text Message. Styling your clients is a huge part of planning a photography session and quite frankly the most stressful part for your client. As photographers, it's extremely crucial that we do everything we can to lighten the stress for our clients during the planning process. I want to share 3 ways you can style your clients for their …
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Send us a Text Message. Wondering how to increase your website conversions? Today's guest, Kayla Dean, is a go to for content writing and copywriting. She is an expert messaging strategist and helps photographers stand out lean into their uniqueness. In this episode, she shares tips on how to increase your website conversions. Our Podcast Sponsor: …
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Send us a Text Message. Fall is my absolute favorite time of year! Families are looking forward to beautiful family sessions, fall minis sessions, and Christmas minis. Today, I want to share with you step-by-step how to prep and launch your fall calendar so you can maximize your bookings. Our Podcast Sponsor: Looking for a place to host your websit…
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Send us a Text Message. Discovering when to grow your team is a passion of mine and Jamie’s! Jamie Van Cuyk is the owner of Growing Your Team, where she helps small businesses gain the confidence to hire like a pro. Small businesses often struggle to hire employees who stay and retain their value. You can’t grow your business large unless you have …
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Send us a Text Message. If you struggle with what to say on social media, I've got you. This may be the juiciest episode yet because, I'm giving you a weekly content plan for social media. No matter what platform you're on, this weekly content plan will work for you! Be sure to check out Today's Episode. OUR PODCAST SPONSOR FOR THIS EPISODE: You al…
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Send us a Text Message. SEO is a trending hot topic! Photographers everywhere want to know how to capitalize on their SEO while spending time with their families and letting it work for them. Claire Lauer, the SEO expert and I dive deep into this hot topic. Claire brings immense value and knowledge to Today's Episode about capitalizing your SEO, an…
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Send us a Text Message. "A confused buyer never buys." This is one of my favorite quotes, because it's so accurate. Have you ever been overwhelmed by too many choices? It's not a great feeling and often times we walk away from making the decision. In other words, life is much simpler when you have to choose between two things. This can often be tru…
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Send us a Text Message. Are you struggling with your mini sessions, or even sessions in general? Then this is the place for you! On Today's Episode , let’s take a look at what is going is going wrong when you plan and execute your mini session experiences. I’ll dive into mini session insights with Kayla Brint, who joins me in a wonderful conversati…
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Send us a Text Message. If you're someone that struggles with getting bookings in the summer or you're worried about bookings more than usual, I want to give you some tips on Today's Episode to help you increase your summer photography bookings. As we move into the summer months, you have to remember the ebb and flow of bookings is normal in busine…
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Send us a Text Message. Would you believe me if I told you I've never run a paid ad in my photography business over the last 10 years? Well, it's true. I have built my photography business through organic marketing & relationship building only. While I have nothing against photographers running paid ads, I think there are some misconceptions about …
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Send us a Text Message. Do you have a love/hate relationship with social media marketing for your photography business? Emma Tessler, the social media marketing mastermind of Ninety Five Media gives us an inside look as to how to tackle the one thing that can really help your business. During this conversation we discuss how to utilize social media…
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Send us a Text Message. I often get asked, how do I get clients to pay me full price? And also, how can I find clients that truly value me? These two questions are absolutely wonderful and they are so important. What I want to do on today’s episode is answer these two questions from my own experience. If you want to be a go -to photographer in your…
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Send us a Text Message. Hey there!! This is a BONUS episode for you guys. This is a recording of the masterclass I hosted this morning. We are covering the 4 shifts you need to make in order to book more sessions without discounting! Tune in for this limited time replay! FREE 3-DAY BOOTCAMP: Join me for the Fully Booked Fall Bootcamp coming up on J…
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Send us a Text Message. This is a fun Q&A episode! Some of the questions we are covering include: How do you keep track of your editing list? As a brand new photographer, what things should I look for when editing my photos? How do you reflect on what is or isn’t working in marketing and make it a routine? and more... OUR PODCAST SPONSOR: Episode 8…
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Send us a Text Message. If you have a tough time turning leads into bookings, I want to share some tips with you. You work so hard for that inquiry just for them to ghost you or say you're not within their budget. Let's change that so you can experience more bookings in your business. OUR PODCAST SPONSOR: Listen to the Called to Both Podcast hosted…
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Send us a Text Message. We are in the middle of spring. I hope it's beautiful weather where you are! There's something about spring that just puts me in a cleaning & decluttering mood. I've already done this in my home and studio & was inspired to create a spring cleaning edition episode for you. We are covering the 4 things to freshen up in your p…
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Send us a Text Message. We are celebrating 5 years of the Book More Clients Photography Podcast! 🎉 In celebration, we are giving TWO photographers one of these: -A full scholarship to join the From Broke to Booked Blueprint Program -A one hour strategy call Here’s how to enter: 1. Leave us a rating a review on Apple Podcasts. Take a screenshot! 2. …
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Send us a Text Message. If you’re blaming the lack of your photography business on the economy, this episode is going to reframe that. My goal today is to bring you hope, change your perspective, and your negative mindset about having a profitable photography business right now. I know times are tough but I want to help you overcome economic hardsh…
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Send us a Text Message. Let's face it - you live in a saturated market. Every photographer comes to me and says this, but this is not a bad thing!! Listen in as I share strategies to help you stand out and continue to get bookings regardless of saturation or harsh economic times! How do I know my advice works? Because I've been fully booked all 3 m…
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Send us a Text Message. Today we are going behind the scenes of a coaching call I had last May with one of my From Broke to Booked Blueprint students. Kourtni asked about raising her prices even if she's not getting very many inquiries. Tune in to hear my answer! Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris Work…
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Send us a Text Message. In today's power packed episode, I am outlining 3 key elements necessary for success all which I currently embody myself. With these three elements in place, photographers can achieve their goals and build a successful and profitable business. Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris …
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Send us a Text Message. In this episode, I'm chatting with Meredith Gradle, the CEO of Iris Works, a studio management CRM system for photographers. We discuss the importance of implementing a system from the start of your photography business, how Iris Works can automate and improve the client experience, and the power of online booking. Meredith …
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Send us a Text Message. Learn how to successfully move your photography business to a new location in this episode. I'm sharing step-by-step tips, including researching the new area, creating a timeline, changing your SEO, connecting with other photographers, and conducting business as usual. I'm giving you helpful advice on adjusting pricing, avoi…
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Send us a Text Message. I had the pleasure of interviewing Tiffany Bastion, the founder of Bastion Accounting for photographers. We discussed the crucial aspects of becoming a legit business and navigating tax categories. This conversation was filled with valuable strategies and insights that demystify the world of taxes and business structuring fo…
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Send us a Text Message. Does marketing your photography business overwhelm you? Stress you out? Make you want to hide under the covers? If so, you are absolutely going to want to listen to this episode. I'll be sharing 2024 marketing predictions, my strategy for my own photography business, and how to master marketing in your business so you can ha…
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Send us a Text Message. You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you refusing to check your bank account or look at how you did in your photography business this month? Does talking about money just make you cringe? Today’s guest, Jen Fischer, is going to uncover why you…
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Send us a Text Message. You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Do you feel scattered and like you’re going a million directions all the time? Are you wondering if you’ll ever reach a place where you feel truly balanced? Today’s guest, Chelsi Jo Moore, is going to show you …
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Send us a Text Message. You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! It’s no secret that the photography industry can be known for being cutthroat; but it can also be an incredible place of community and collaboration. Our first guest, Danielle Wiebe, shares the importance of co…
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Send us a Text Message. You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you dreaming of the day when you will have a photography studio? Or maybe you’re already a studio owner or renter and wondering how to increase your bookings and profit. My conversation with Laura Esmond is…
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Send us a Text Message. You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Over the next few episodes, I will be spotlighting some of our speakers to give you a sneak peek of their topics. In today’s episode, you will meet Kayla Brint. Kayla is a seasoned photographer, studio owner, a…
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Send us a Text Message. In this episode, I'm excited to share my follow-up strategy for converting leads into bookings. I truly believe in viewing leads as potential future clients, even if they aren't ready to book immediately. I'll walk you through my step-by-step process for handling inquiries and the significance of following up. You will walk …
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Send us a Text Message. In this episode, I share two non-negotiable steps that photographers should take when booking clients. One of these non-negotiables will help prevent no-shows and and last-minute cancellations. Implementing these steps will help photographers maintain professionalism and provide a great client experience! Let's dive in! LINK…
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Send us a Text Message. In this episode, I'll be guiding you through a workshop-style journey to help you plan for your best year yet. We will break down the planning process into four key phases: reflect, dream, plan, and pursue. We will reflect on the highs, lows, milestones, and lessons learned from the previous year. We will also work together …
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Send us a Text Message. **Enter the Planner Giveaway Here: brookejefferson.com/planner In this episode, I interview Brittnie Renee about the importance of routines and time management for photographers and creative business owners. We discuss how implementing routines and time blocking can help reduce overwhelm and increase productivity. Brittnie s…
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Send us a Text Message. In this episode, I'll be sharing my camera settings for indoor and outdoor photography sessions. It's important to note that these settings are not one-size-fits-all and may vary depending on your camera, lenses, location, and lighting conditions. I'll provide specific settings for outdoor sessions, indoor sessions, and stud…
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Send us a Text Message. In this episode, I share the behind-the-scenes details of my successful Black Friday sale for my local photography clients. I'll discuss the offer I created, how I marketed it, and the results I achieved. Additionally, I'll provide valuable lessons learned and takeaways for photographers planning their own Black Friday offer…
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Send us a Text Message. In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise photographers to craft packages that support their client experience and showcase their va…
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Send us a Text Message. In this episode, I am pulling back the curtain on how I interact with my own families at my family photography sessions. If you are wanting to achieve a more lifestyle and candid look at your sessions, press play. HIGHLIGHTS: -Warming clients up before photo shoots -Photography techniques and posing -the difference between p…
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Send us a Text Message. We are airing a bit of a unique episode today, but it's one that I know you mamas need! Elizabeth Emmerich is a licensed professional clinical counselor and registered play therapist who runs a private practice. She discusses her business journey and finding flexibility as a mother. Some key pain points we discussed that mot…
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Send us a Text Message. How would you rate your client experience? Even if you said a 10, I promise this episode is going to reveal areas you haven't thought about yet. In this episode, I want to reveal 5 things that will make or break your client experience and referrals. One of my favorite things about my photography business is building relation…
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Send us a Text Message. Want to grow your photography business to full time income? This is the episode for you! Let's have a real and raw conversation about what it takes. Don't miss out on the upcoming masterclass all about going full time in your photography business. Keep your eyes peeled for more info! FREE 3-DAY BOOTCAMP: Join me for the Full…
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Send us a Text Message. In this episode, Brooke is discussing winter marketing strategies. Winter has a bad rep of being a slow season, but it doesn't have to be that way for you. So much is covered in this episode including how to restructure your packages/offers, marketing strategies, and mindset shifts. It's a must listen if your calendar is loo…
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Send us a Text Message. In this episode, Brooke discusses the topic of Black Friday and shares fresh ideas for creating urgency in Black Friday offers. She emphasizes the importance of creating urgency ethically and not resorting to scammy or sleazy sales tactics. Listeners are encouraged to take notes and prepare to implement these ideas for their…
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Send us a Text Message. **This episode is audio from a live event I did earlier this year! In this episode, Brooke Jefferson shares her CEO Confidence Blueprint and emphasizes the importance of taking action in building confidence in your photography business. She shares her own journey of starting with a borrowed camera and eventually turning her …
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Send us a Text Message. In this episode, Brooke acknowledges the busy season that many photographers are experiencing. She addresses the challenge of balancing personal and professional commitments and provides tips and strategies for navigating this busy time. Brooke emphasizes that it is possible to handle it all and offers real-time advice for s…
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Send us a Text Message. In this episode, Brooke shares her personal journey from starting as a nobody in the photography business to replacing her full-time income and still thriving after 10 years. She empathizes with those who are frustrated with their current business situation but have big goals. Brooke offers inspiration, encouragement, and pr…
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Send us a Text Message. Does your website suck? I'm interviewing Faith Hanan, an SEO consultant and copywriter who is going to answer this question for you. Faith shares a little insight into her business journey and then gives practical tips for how to increase conversions on your website. Faith shares her expertise in website optimization and cop…
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Send us a Text Message. Today's episode is JUICY as I break down some local collaboration ideas that you can use in your own business this holiday season. I rave all the time on how important it is to become known in your community and these collaboration ideas will help you do just that! Grab your notebook and pen and let's go! FREE 3-DAY BOOTCAMP…
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Send us a Text Message. You do not want to miss today's incredible episode with Elizabeth McCravy! She is pulling back the curtain on her business journey and how she became a website designer and course creator. She also reveals a super exciting announcement! We dive into topics that include how to stand out in your market, course creation, and la…
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Send us a Text Message. Are you doing 'all the things' but you are still NOT booking clients?! Let's break down 3 reasons you are not getting booked. These are REAL problems that I'm seeing from so many photographers. Get your FREE content calendar. Check out my brand new Instagram Growth Workshop! This workshop is JAM PACKED with real strategy tha…
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