Podcast terbaik Auto Marketing (2024)

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Branding Your Shop As A Concierge Auto Repair Shop [E131] 32:52

7d ago32:52

32:52

Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit. I’m your host, Brian Walker, …

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The Future of Marketing: Show Your Work to Rank Higher on Google 18:21

28d ago18:21

18:21

Detailing Growth: Talkin' Paint Podcast : How to Rank #1 on Google: Grow Your Detailing Business with Content Marketing Gabe Fletcher discusses the recent Google Core Update and its implications for automotive businesses. He emphasizes the importance of demonstrating expertise through content creation, focusing on solving real problems rather than …

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Beyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair [E130] 52:31

14d ago52:31

52:31

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair. You might think AppFueled is just another CRM, but it’s actually…

1
Preparing for February's Marketing [E129] 29:46

21d ago29:46

29:46

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture. Get tips on using National Days to boost en…

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The Great SMP Website Debacle [E128] 38:57

28d ago38:57

38:57

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required …

1
When Do You Take Time to Think? [E127] 18:41

1M ago18:41

18:41

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results. Get practical tips on clearing distra…

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Preparing for January's Marketing [E126] 44:44

1M ago44:44

44:44

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn …

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It's OK to Dream Big (Stop Playing Small) [E125] 40:11

2M ago40:11

40:11

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small. If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be ta…

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BNI and Auto Repair Go Hand in Hand with Steve Hand [E124] 33:32

2M ago33:32

33:32

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity. In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bay…

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Never, Ever Let Your Domain Name Expire [E123] 12:17

2M ago12:17

12:17

Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it! We’…

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How To Rank Auto Repair Keywords In Large Cities [E122] 24:51

2M ago24:51

24:51

Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, yo…

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How To Make Your Brand Stand Out [E121] 36:00

3M ago36:00

36:00

Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique. We’ll break down the key ways to differentiate …

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How To Work With A Marketing Partner [E120] 21:28

3M ago21:28

21:28

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential. We’ll cover the key responsibilities…

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In 2024 You Cannot Create Original Content [E119] 11:38

3M ago11:38

11:38

Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape. You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the f…

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Doing Video Every Day For A Month [E118] 15:50

3M ago15:50

15:50

Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy. In this episode, we’ll share practical tips on using video…

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Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117] 56:05

3M ago56:05

56:05

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating s…

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Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116] 58:51

4M ago58:51

58:51

Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert. In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role o…

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Manage Your Stress & Drive Success with Jeff Salzenstein [E115] 46:53

4M ago46:53

46:53

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges? In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and spe…

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Tapping Into Local Organizations For Business Help [E114] 26:00

4M ago26:00

26:00

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support. We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating i…

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Marketing Lingo & Misconceptions [E113] 36:20

4M ago36:20

36:20

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a pos…

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TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #22 The Compounding Effect of Marketing: Building a Solid Foundation for Growth 36:21

5M ago36:21

36:21

The Talk Paint Podcast, hosts Gabe and Tyler Lori discuss the challenges businesses face in the evolving market landscape of 2024. They emphasize the importance of running lean operations, managing labor costs, and adapting to changes brought by events like COVID, the AI boom, and upcoming elections. The conversation highlights the emotional curve …

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A Marketer's Take on "Just Say Yes" [E112] 19:28

5M ago19:28

19:28

Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities…

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What is YOUR Responsibility When Working With Professional Marketers? [E111] 28:03

5M ago28:03

28:03

Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your busi…

1
Sometimes You Just Have To Go To War [E110] 21:38

5M ago21:38

21:38

Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, crea…

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Setting Yourself Apart in a Sea of Mediocre - Arun Coumar [E109] 38:48

5M ago38:48

38:48

Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personali…

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TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #21 There's Levels To This | Understanding the 5 Levels of Paint Protection Film Shops 12:32

5M ago12:32

12:32

BE A GUEST: https://talkinpaint.com/be-a-guest/ Grow Your Business GO HERE: https://workwith.detailinggrowth.com/ Be A Guest: LEARN HOW TO GROW? GO HERE: https://signup.detail-shift.com/ Understanding the 5 Levels of Paint Protection Film Shops I'm going to talk about the different tiers of Paint Protection Film (PPF) shops. I breaks down the journ…

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Part 4 - A Service Advisor’s Take on Customer Retention with Michael Doherty [E108] 45:25

6M ago45:25

45:25

Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and…

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Part 3 - Customer Retention Series - Loyalty Programs [E107] 48:50

6M ago48:50

48:50

Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs ca…

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TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #20 Honesty Scales & Fake Fails - Growing On Integrity 24:04

6M ago24:04

24:04

What to grow your business? GO HERE LEARN HOW TO GROW? GO HERE How does trust function as a business asset? 👈 I'm going to break down the link between consistent actions and strong customer relationships and how it works inside of your auto detailing and PPF business. In this episode, I discuss practical ways to incorporate honesty in your business…

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Part 2 Customer Retention Series - Service Advisor Role [E106] 42:17

6M ago42:17

42:17

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's ro…

1
Part 1 - Customer Retention Series - Your CRM [E105] 50:51

6M ago50:51

50:51

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication. They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences. Thank …

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Finding and Creating Content [E104] 28:28

7M ago28:28

28:28

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement. We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategie…

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Promotional Products for Auto Repair Shops [E103] 52:47

7M ago52:47

52:47

When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact. In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use. She also highlights th…

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Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? [E102] 42:32

7M ago42:32

42:32

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country. Which one should you choose? There’s no wrong answer. But as agency owners who used to be local generalist marketers and now spe…

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Walker's Hierarchy of Marketing Needs [E101] 1:06:50

7M ago1:06:50

1:06:50

When it comes to marketing there’s an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire. It’s not so different from the basic needs of a human,…

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A Meeting Of The Marketing Minds [E100] 46:13

7M ago46:13

46:13

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of usef…

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I Got 99 Problems But Marketing Ain't One [E099] 26:18

8M ago26:18

26:18

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Show Notes My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk…

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TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #19 $2.2 Million A Year of PPF, Window Tint, Vinyl & Ceramic Coatings in VEGAS! 1:01:28

8M ago1:01:28

1:01:28

Get ready to be inspired by Miguel Peralta's journey of turning Purple Flare Wraps into a $2.2 million a year powerhouse in Vegas! The biggest challenge of all being that Vegas is The Highest Caliber Location for customer service & client experience in the entire United States. Innovative marketing tactics to operational efficiency, this interview …

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Surefire Ways To Get Your Google Business Profile Suspended [098] 26:25

8M ago26:25

26:25

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Show Notes Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area …

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Can Marketing "Even Out" The Workload? [E097] 11:13

8M ago11:13

11:13

Can Marketing "Even Out" The Workload? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes We often hear people say their marketing should “even out the workload,” but can it do that? There are peaks and valleys throughout the year. That’s just life. It’s hard…

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How Population Impacts Marketing [E1096] 31:12

8M ago31:12

31:12

Not shownotes. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)…

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Creating Loyal Auto Repair Customers [E095] 34:25

9M ago34:25

34:25

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk! Thank you to our friends at RepairPal for providing you this episode. …

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Top Ten Canva Tips from The Pros [E094] 23:40

9M ago23:40

23:40

Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catch…

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An Intro to They Ask You Answer [E093] 44:23

9M ago44:23

44:23

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/I…

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Creating a Life You Don't Need to Escape From with Mike Ragsdale of the 30a Company [E092] 1:08:23

9M ago1:08:23

1:08:23

Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from. Thank you to RepairPa…

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