Podcast terbaik Agency Profit (2024)

1
How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan 35:00

11d ago35:00

35:00

Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…

1
E353: Beyond Lead Magnets: High-Value Strategies with Skip Wilson 28:31

4d ago28:31

28:31

Skip Wilson began his career as a copywriter at 16 and has since become a pioneer in digital media. From shaping CNN’s special projects to leading iHeartMedia’s digital expansion, Skip has spent decades driving innovation in advertising. He is the founder of Draft Media Partners, where he champions innovation in advertising technology. His work has…

1
E352: Building Trust & Credibility in Agency Sales with Tom Martin 28:10

18d ago28:10

28:10

Tom is a no-nonsense, straight-talking veteran of the sales and marketing industry with 30 years of experience. He’s the author of The Invisible Sale and is known for his love of stiff drinks, good debates, and his dedication to helping agencies grow strategically by turning conversations into customers.…

1
Sales Philosophies to Help Boost Your Agency, With Taylor Welch 40:53

25d ago40:53

40:53

Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…

1
E351: Optimizing Agency Growth with AI and Value-based Pricing with Richard Jaggs 28:18

1M ago28:18

28:18

Richard Jaggs is the founder and managing director of Resolution Design, a creative marketing agency based in the southwest of England. Established in 2007, Resolution Design has grown to specialize in helping small and medium-sized businesses transform their marketing efforts. Richard is also the founder of subzapp, a web-based product designed to…

1
Getting your EOS Scorecard Right, with Mark O’Donnell 38:33

1M ago38:33

38:33

Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…

1
E350: AI in SEO: Quality vs. Quantity with Andy Crestodina 30:17

2M ago30:17

30:17

Andy Crestodina is the Co-founder and CMO of Orbit Media, an award-winning digital agency based in Chicago. With 24 years of experience, Andy has guided over 1,000 businesses. He’s authored "Content Chemistry: The Illustrated Handbook for Content Marketing" and has written hundreds of articles on content strategy, SEO, GA for AI, and visitor psycho…

1
Exit Planning Strategy, with David Tobin 34:59

2M ago34:59

34:59

Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…

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E349: Creating Scalable Systems in Your Agency with Juliana Marulanda 29:51

2M ago29:51

29:51

Juliana Marulanda has 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses. She has served over 700 digital agencies with her business, ScaleTime, helping them create scalable systems. She has been featured in Forbes and Entrepreneur. She helps up-level businesses into lean, mean, profita…

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E348: Decoding PPC in the Age of AI with Zaid Ammari 24:44

2M ago24:44

24:44

Zaid Ammari is a leading expert on data-driven digital marketing focusing on analytics and actionable insights from data. He is the founder of PPC Masterminds and helps businesses build and run profitable data-driven digital campaigns.Oleh UGURUS Hosted by Brent Weaver

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Independence By Design, with Ryan Tansom 37:22

2M ago37:22

37:22

Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …

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E347: From Clicks to Customers: The CRO Journey with Jon MacDonald 30:09

2M ago30:09

30:09

Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and much more. He's the author of three books on digital journey optimization and a frequent keynote speaker. He has been invited to share his expertise on impo…

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How to Leverage M&A as a Growth Strategy for Your Agency, With Matt Bodnar 38:28

3M ago38:28

38:28

Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …

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Building a Vibrant Agency Culture, With Nicole Greer 46:17

3M ago46:17

46:17

Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …

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E346: Bringing in a second-in-command with Cameron Herold 28:19

3M ago28:19

28:19

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies. He has been an entrepreneur since his teens, with 14 employees by the time he was 21. By age 35, he had helped build two $100M+ businesses. By 42, he had grown 1-800-GOT-JUNK from $2 million to $106 million in just six years. He has authored four acclaimed book…

1
How to Identify the Right Leadership Style, with Audrey Joy Kwan 40:08

4M ago40:08

40:08

Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…

1
E345: Brand, Content, and Chill vs. Hustle time with Rand Fishkin 42:36

4M ago42:36

42:36

Rand is the co-founder and CEO of the audience research software startup Spark Toro, He has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder.Oleh UGURUS Hosted by Brent Weaver

1
E344: Overcoming Operational Challenges in Digital Agencies with Alane Boyd 28:57

4M ago28:57

28:57

She is the co-founder of Workday Ninja, an operations and growth strategy expert specializing in AI and automation to enhance client efficiency. Her entrepreneurial success includes scaling her first business, a hybrid agency and software company, to eight figures and successfully selling it in 2018. She has been featured in Entrepreneur, HuffPost,…

1
How to Design the Perfect Client Experience, with Joey Tackett 45:10

4M ago45:10

45:10

Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…

1
E343: Disruption, Leadership, and how to let go and delegate with Charlene Li 42:49

4M ago42:49

42:49

For the past two decades, she has been helping people see the future. She's an expert on digital transformation, leadership, customer experience, and the future of work. She is the author of six books, including The New York Times best seller, opened leadership and co-author of the critically acclaimed book, groundswell her latest book is The Best …

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When, Who, and How to Hire for Success, With Jamie Van Cuyk 40:36

5M ago40:36

40:36

Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…

1
Revolutionizing Leadership Through Trauma Healing, with Kelly Campbell 38:49

5M ago38:49

38:49

Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…

1
How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph 35:27

5M ago35:27

35:27

Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…

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Unlocking Profits with Recurring Services, With Pete Everitt 34:38

6M ago34:38

34:38

Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…

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E342: How to get targeted, long-term clients – with Tim Butler 28:46

6M ago28:46

28:46

Tim Butler is a seasoned marketing professional with more than two decades of experience in sales, marketing, and consulting. He is the founder and CEO of Innovation Visual, a well-regarded marketing consultancy that has assisted clients across various sectors including manufacturing, technology, healthcare, consumer products, finance, and professi…

1
Building Systems that Grow with Your Agency, With David Jenyns 36:57

6M ago36:57

36:57

Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…

1
How to Build a 5 Million Dollar Agency, With Michael Wark 39:00

7M ago39:00

39:00

Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…

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E341: Your plan for getting on podcasts successfully – with Christina Lenkowski 24:06

7M ago24:06

24:06

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.In 2019, after 13 years working in the PR realm, Christina discovered what being a …

1
How to Increase Tax Efficiency in Your Agency, With Craig Cody 23:56

7M ago23:56

23:56

Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…

1
How to Create Process Without Killing Creativity, With Rob Sayles 40:57

8M ago40:57

40:57

00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…

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E340: Getting through early agency years and on to mastering sales – with Jonathan Hinshaw 34:34

8M ago34:34

34:34

Jonathan Hinshaw is an integral part of the UGURUS business. He’s mentored over 500 members, he owned a 7-figure agency called EBWAY, he’s produced courses with us, and has also had a very successful sales career outside the agency space, selling over $750 million in products in the car and motorsports space. We’re now happy to have him as part of …

1
E339: How to find best-fit clients and the right niche – with Corey Quinn 31:14

8M ago31:14

31:14

Corey Quinn is the former CMO of Scorpion and now a dedicated agency coach. Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of Anyone, Not Everyone, a comprehensive guide for …

1
Mastering Utilization and Capacity Planning for Agency Profits 40:26

8M ago40:26

40:26

0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …

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E338: From selling an agency to starting an M&A firm – with David Rodnitzky 32:22

8M ago32:22

32:22

David Rodnitzky is the founder of Agentic Shift, a consulting firm that helps marketing agency founders through the mergers and acquisitions process.Prior to Agentic Shift, David founded 3Q Digital. He grew 3Q from one person in a coffee shop to more than 325 people in 11 offices, managing more than $2 billion of online media spend.…

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