This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps 00:00 Intro 00:50 News 10:59 Ad of the week 13:54 Break from the commercials 18:18 Name that brand 24:41 O…

Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty. Timestamps 00:00 Intro 00:24 Madfest roundup 10:49 Break from the commercials - 17th Century Career Advice 17:05 Ad of the week - Adidas 20:06 Drinks Tr…

Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core. Timestamps 00:00 I…

Timestamps 00:00 - Start 09:44 - Ad of the week 12:20 - Name that brand 16:55 - Break from the commercials 20:34 - MerchOleh Jon Evans, Orlando Wood

In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.Oleh Jon Evans, Orlando Wood

Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing... Timestamps 00:00 - Start 00:28 - Grand fromage clarification 02:05 - The news 07:20 - Ad of the week -…

The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made su…

In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or wh…

Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.Oleh Jon Evans, Orlando Wood