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208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch

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Manage episode 411301006 series 2950913
Kandungan disediakan oleh Sam Vander Wielen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sam Vander Wielen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.

We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.

We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.

I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!

In this episode, you’ll hear…

  • How to schedule a product launch timeline
  • The importance of list-building
  • What conversion rate you should expect for a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:


CONNECT:


DISCLAIMER

Produced by NOVA Media

Mentioned in this episode:

2024 Birthday Promo Ad

Join now at https://www.samvanderwielen.com/ultimatebirthday

Birthday Promo

  continue reading

221 episod

Artwork
iconKongsi
 
Manage episode 411301006 series 2950913
Kandungan disediakan oleh Sam Vander Wielen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sam Vander Wielen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.

We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.

We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.

I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!

In this episode, you’ll hear…

  • How to schedule a product launch timeline
  • The importance of list-building
  • What conversion rate you should expect for a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:


CONNECT:


DISCLAIMER

Produced by NOVA Media

Mentioned in this episode:

2024 Birthday Promo Ad

Join now at https://www.samvanderwielen.com/ultimatebirthday

Birthday Promo

  continue reading

221 episod

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