Pricing on Your Website: It's Time to Stop Playing Sales Games [Ep. 226]

The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs

In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interactions.

Key Points:

• The outdated sales psychology tactic of not sharing pricing upfront
• Risks and drawbacks of not having pricing accessible
• Balancing custom services and transparent pricing
• Strategies for self-qualification and building relationships with potential clients
• Actionable steps for business owners to implement pricing transparency

Take Action Steps

• Evaluate whether your pricing is accessible on your website or landing page
• Determine reasons behind any reluctance to display pricing
• Implement pricing ranges and minimums to help potential clients self-qualify
• Incorporate pricing questions in discovery call intake forms for better pre-qualification
• Consider offering free relationship-building calls or value-added engagement regardless of readiness to hire
• Redirect focus from hiding pricing to providing value and building rapport

**Links and Offers:**

- For more insights and practical advice, check out our previous episode on client communication (link to previous episode)

Join the conversation and share your experience with pricing transparency by connecting with me on Linkedin: https://www.linkedin.com/in/michelledenio/