How to Break Your Holiday Sales Record This Year with Lauren Petrullo


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Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it.

On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as explaining the same task repeatedly to different team members. The great thing about processes is that you can create one for pretty much anything.

Tune in to learn the basics of process documentation, some best practices for creating workflows, and how Flowster can help you document a process in just a few clicks.


  • What is process documentation?
  • The art and science of outsourcing tasks to a foreign VA
  • The benefits of documenting processes
  • How to document a process from scratch
  • The beauty of checklists
  • Difference between project management and processes management
  • How to turn a Flowster checklist into a lead magnet
  • Process documentation best practices



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