Graduating from Gojek executive to proptech startup founder: On Call with Pinhome co-founders Dayu Dara Permata and Ahmed Aljunied


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We’ve seen how many first wave Southeast Asian founders worked at unicorns and big tech companies in the US or China before returning to start their own. More recently we’re seeing alumni of Southeast Asian unicorns and tech companies found their own startups to solve more problems at scale.

And today, we went on call with founders who have done just that: Indonesia property marketplace Pinhome CEO Dayu Dara Permata and CTO Ahmed Aljunied. They have gone on from successful leadership stints at Go-Jek to build Pinhome, a platform enabling seamless discovery, interactions, and transactions for property buyers and sellers in Indonesia. In this episode, they share their biggest takeaways from their time at Gojek and how it has shaped their leadership approach at Pinhome.


00:37 Yinglan introduces Dara and Ahmed;

02:11 Thought process behind starting Pinhome;

05:15 Lessons from time at Gojek;

08:03 Advantages as a founder coming from tech unicorn leadership role;

10:06 Hiring for both tech and industry expertise;

10:49 Pillars of Pinhome culture;

13:07 What will set Pinhome apart as a property marketplace;

13:51 Dara and Ahmed’s recommends;


About our guests

Prior to Pinhome, Dara was a Senior Vice President at Go-Jek where she led Gojek expansion to 100+ cities as SVP Regional Growth, co-founded and scaled Go-Life from concept into 15M users in 80+ cities in Indonesia & was responsible for Commerce Product Group in Gojek like Gomart & Goshop. She was also formerly a consultant at McKinsey before joining Go-Jek. Dara graduated with a bachelor's degree in Industrial Engineering from the Bandung Institute of Technology, and was an honor student and full scholar.

Ahmed is a veteran CTO with over 14 years of technical experience. He is well-versed in product development and building systems, and was previously VP of Engineering and Product at Go-Jek before starting Pinhome. He has also led engineering and product teams at startups like Jualo (acquired by Carro) and started a couple of startups in Singapore and Jakarta. Ahmed is a graduate of Computer Engineering at NUS and received his Masters degree in Computer Science from Stanford University.


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The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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