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Kandungan disediakan oleh Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Maria Brigida Deleonardis - Marketer learning data analytics (#11)

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Manage episode 279549459 series 2813225
Kandungan disediakan oleh Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.
Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.
More in this episode:

  • Moving away from performance to data?
  • Becoming a better marketer
  • Working with data is adding another layer on top
  • Analyst need to understand the management
  • why should we hire you, marketing analyst

  continue reading

23 episod

Artwork
iconKongsi
 
Manage episode 279549459 series 2813225
Kandungan disediakan oleh Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.
Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.
More in this episode:

  • Moving away from performance to data?
  • Becoming a better marketer
  • Working with data is adding another layer on top
  • Analyst need to understand the management
  • why should we hire you, marketing analyst

  continue reading

23 episod

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