E25: Going All In On My Shopify E-Commerce Store

Visibility & Connection: Social Media Audience Building With Brandie Peters

A lot has happened since my last episode where I talked about my Riot Girl Rebirth page going viral. After that FB post reached over 1 million people we experienced an incredible surge of traffic on the Riot Girl Rebirth website. At the time the website was a hot mess. There was a "free pin just pay shipping" giveaway that I had been running that was still in place and some of the pins had actually sold. I decided that I needed to take this opportunity and get the Shopify store where we had merchandise up and running. I realized we only had a limited amount of time to take advantage of this free organic traffic so I rebuilt the site overnight. Then, I started setting up some ads to re-target the new people who were engaging with the Facebook page.
In all honesty, the first few days were a bust, but over time we started to see progress. Within a week we were actually turning a profit on the store although ad costs were still high. Obviously, there is still a lot of work to be done but after a month we had things fairly stable and broke even, if not made a profit every single day. Since the time of making this video, we have actually had a second surge of interest, and another post reaches over 1 million people. Basically my husband is an Oberlo and Shopify pro helping me out. It is exciting to see my Riot Girl Rebirth project really taking off! It has been quite the ride AND THIS was an unexpected twist to the story. Really all I can say is stay tuned, listen up. Let's see what happens next?
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