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#62- Unlocking E-Commerce Success with Jess Wright: Mastering Brand Protection on Amazon, Building Customer Loyalty, and Navigating Emerging E-Commerce Trends
Manage episode 468217183 series 3566824
Kandungan disediakan oleh Velocity Sellers Inc.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Velocity Sellers Inc. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Jess Wright, a true superhero in the world of brand protection, joins us to unravel the complexities of safeguarding brand image on Amazon. With her extensive background in manufacturing and e-commerce, Jess shares invaluable insights on how to shield your brand from unauthorized use, knockoffs, and intellectual property threats. You’ll learn how to navigate the e-commerce landscape and distinguish genuine brands from white-labeled products and generic knockoffs, ensuring your brand maintains its unique identity and integrity.
We promise you’ll gain a comprehensive understanding of the importance of Amazon’s brand registry and the powerful tools it offers, like Project Zero, to protect your brand from listing hijacks and unauthorized alterations. Jess also sheds light on the art of building brand loyalty through compelling storytelling and emotional connection, drawing parallels with high-end brands that successfully justify premium pricing. Discover strategies to create engaging product narratives that resonate with consumers, fostering trust and loyalty in your brand.
The conversation doesn’t shy away from the challenges of Amazon’s evolving policies and managing negative reviews. Jess offers practical tips on navigating policy updates, handling reviews, and expanding brand protection across multiple platforms like Shopify, Walmart, and more. As AI and new e-commerce trends emerge, Jess highlights future opportunities and challenges in brand protection, providing essential guidance for brands looking to strengthen their presence both on and beyond Amazon. Whether you're just starting out or looking to refine your e-commerce strategy, this episode is packed with actionable insights to elevate your brand's digital footprint.
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1. Protecting Brand Image on Amazon (00:00:00)
2. Importance of Brand Registry on Amazon (00:09:34)
3. Building Brand Loyalty on Amazon (00:14:33)
4. Navigating Amazon's Policy Updates and Challenges (00:21:00)
5. Managing Negative Reviews on Amazon (00:32:38)
6. Leveraging Customer Experiences on Amazon (00:36:45)
7. Expanding Brand Protection on Multiple Platforms (00:40:33)
8. Future Trends in Brand Protection (00:53:14)
9. Brand Protection and Emerging Platforms (00:56:36)
80 episod
Kongsi
