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Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2
Manage episode 375427943 series 2814284
Kandungan disediakan oleh Adelaine Ng. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adelaine Ng atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.
Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"It is very, very possible to over-brand".
"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".
-Kraig Kleeman
**To get your free vinyl, email [email protected] and let him know you heard him on this podcast.
Kraigs's website:
https://kraigkleemanlive.com/
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman
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1. Branding and Success in Business (00:00:00)
2. Solitude's Power and External Perspectives (00:07:37)
3. Craig Clemen's Impactful Show and Conversation (00:19:38)
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