Inside General Atlantic: How the investment firm invests in growth startups - Cory Eaves, General Atlantic

Unicorn Bakery - For Startup Founders

General Atlantic invests in growth startups that leverage technology and are already successful in the marketplace. Important criteria for investment include business model, management, market and margins. In addition to capital, the firm offers industry knowledge and expertise in human capital and go-to-market strategies. Exit strategy is not the most important factor, but IPOs and sales to strategic buyers are equally important options.

What you'll learn:

General Atlantic's investment strategy and how the firm invests in growth startups.

The key criteria for investing: business model, management, market and margins

How General Atlantic offers its portfolio companies valuable resources in addition to capital

General Atlantic's exit strategy and how the firm identifies potential investment opportunities

The challenges companies face in moving from a customer-focused business model to a product-focused business model

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery

(0:02:50) - How GA's DNA is lived today.

(0:07:59) - Venture capital vs. growth capital

(0:12:50) - The definition of "product-market fit" for growth companies

(0:16:52) - The importance of business model and profitability

(0:29:48) - Successful business models

(0:34:22) - Partnership with clear goals

(0:38:02) - Exit strategies: IPO vs. sale to strategic buyers

(0:53:49) - Founder confidence and character as keys to success

(0:56:12) - Partner selection for entrepreneurs.

Cory Eaves

LinkedIn: https://www.linkedin.com/in/ceaves/

General Atlantic: https://www.generalatlantic.com/

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