Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all?

Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal.

And OpenAI releases Sora, increasing the fight over generative AI video.

Winners and losers include print catalogs and the Starbucks origin story.

Rants and raves include an article from The Australian and the idea of change in content marketing.

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This week's links:

TikTok Files Emergency Motion

Ad Giant Omnicom's Big Deal

OpenAI Releases Sora

Print Catalogs on the Rise

Il Giornale and Starbucks Mission Letter

Can Businesses Build Human-Centric Tech?

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With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

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