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Christi Olson on Search Engine Marketing

48:46
 
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Manage episode 282876924 series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.

A glimpse of the discussed topics:

  • 3:35 - Name changes of Bing and the components of the algorithm
  • 6:50 - What SEOs can learn from SEA tactics - and the other way around
  • 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
  • 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
  • 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
  • 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
  • 41:20 - Important Bing Webmaster tools updates from the past months
  continue reading

26 episod

Artwork
iconKongsi
 
Manage episode 282876924 series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.

A glimpse of the discussed topics:

  • 3:35 - Name changes of Bing and the components of the algorithm
  • 6:50 - What SEOs can learn from SEA tactics - and the other way around
  • 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
  • 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
  • 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
  • 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
  • 41:20 - Important Bing Webmaster tools updates from the past months
  continue reading

26 episod

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