Gathr Outdoors CEO Keith Bornholtz tells us about the company's re-branding, new look and trajectory that is very much focused on outdoor [EP 311]

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I’m excited to speak with Keith Bornholtz today about his new role as CEO of Gathr Outdoors, Parent to GCI Outdoor, ORCA Coolers, Klymit, and Rightline Gear. Keith and I talk about the recent announcement of their rebrand as Gathr Outdoors, his Outdoor career, and their rebranding process with a new look and trajectory that is very much focused on outdoor.

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