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Ch 12. Pillar 3. Deploy (Your RVP Launch Plan)

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Kandungan disediakan oleh MarketYourMessage.com. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarketYourMessage.com atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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Want access to the book? go to PlatformGrowthBooks.com
Mastering the Lazy Launch: Strategic Steps to Rapid Validation
In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch.
00:00 Introduction to RVP Launch Plan
00:06 The Beanie Babies Phenomenon
01:36 Why Most Launches Fail
02:38 The Lazy Launch Method
04:05 Executing the Lazy Launch
04:55 Understanding Buyer Psychology
05:43 Building Anticipation and Buzz
06:47 Creating Urgency and Delivering Value
08:30 Practical Exercise: Brainstorming Ideas
10:54 Key Takeaways and Conclusion

  continue reading

350 episod

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iconKongsi
 
Manage episode 461608709 series 2276617
Kandungan disediakan oleh MarketYourMessage.com. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarketYourMessage.com atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Send us a text

Want access to the book? go to PlatformGrowthBooks.com
Mastering the Lazy Launch: Strategic Steps to Rapid Validation
In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch.
00:00 Introduction to RVP Launch Plan
00:06 The Beanie Babies Phenomenon
01:36 Why Most Launches Fail
02:38 The Lazy Launch Method
04:05 Executing the Lazy Launch
04:55 Understanding Buyer Psychology
05:43 Building Anticipation and Buzz
06:47 Creating Urgency and Delivering Value
08:30 Practical Exercise: Brainstorming Ideas
10:54 Key Takeaways and Conclusion

  continue reading

350 episod

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