841: Adam Bornstein | The Real Skinny on the Weight Loss Industry

The Jordan Harbinger Show

Adam Bornstein (@BornFitness) is the founder of Born Fitness, an award-winning writer and editor in the fitness space, and a bestselling author. His latest book is You Can't Screw This Up: Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts.

What We Discuss with Adam Bornstein:

• Why are more than 70 percent of Americans overweight or obese despite 40 percent of men and 60 percent of women observing multiple diets per year?
• The common misbeliefs and flawed mindsets around fitness and weight loss perpetuated by a wellness industry that prioritizes its profits over the people it purports to help.
• How the wellness industry inflates bogus "sciencey" claims in order to fool us into buying routines, diets, and supplements that, at best, do nothing for us.
• What calorie restriction really does to the brain.
• How extreme, all-or-none beliefs make us fail our fitness goals, and what we can do to actually move the progress needle forward.
• And much more...

Full show notes and resources can be found here: jordanharbinger.com/841

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