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Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

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Manage episode 452643269 series 2609669
Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.

Listen to Nathan, Nik, and Alex discuss:

Why living on the Gold Coast keeps them focused

Growing up together and having a passion for competition

Narrowing in on teeth whitening as a problem to solve

Formulating their first product and its overnight success

Bringing R&D in-house and shifting their business model

Why character matters more than experience

Taking on category giants like Colgate and Crest

Why they have no plans to sell

And much more product development advice...

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

  continue reading

507 episod

Artwork
iconKongsi
 
Manage episode 452643269 series 2609669
Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.

Listen to Nathan, Nik, and Alex discuss:

Why living on the Gold Coast keeps them focused

Growing up together and having a passion for competition

Narrowing in on teeth whitening as a problem to solve

Formulating their first product and its overnight success

Bringing R&D in-house and shifting their business model

Why character matters more than experience

Taking on category giants like Colgate and Crest

Why they have no plans to sell

And much more product development advice...

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

  continue reading

507 episod

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