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Why Your Content Strategy Is Wrong... and How to Fix It!

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Kandungan disediakan oleh Scalable Media Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Scalable Media Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

How do you know your content strategy is outdated?

On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward.

Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are.

IN THIS EPISODE, YOU'LL LEARN:

  • Why your approach to content is backward
  • A scientific approach to content creation
  • How to flip your content creation process on its head
  • A solid content marketing strategy you can steal
  • Why keywords should not form the basis of your content
  • The future of marketing is content
  • Things to avoid when creating content

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

  continue reading

383 episod

Artwork
iconKongsi
 
Manage episode 346736578 series 2394638
Kandungan disediakan oleh Scalable Media Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Scalable Media Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

How do you know your content strategy is outdated?

On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward.

Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are.

IN THIS EPISODE, YOU'LL LEARN:

  • Why your approach to content is backward
  • A scientific approach to content creation
  • How to flip your content creation process on its head
  • A solid content marketing strategy you can steal
  • Why keywords should not form the basis of your content
  • The future of marketing is content
  • Things to avoid when creating content

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

  continue reading

383 episod

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