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From High School Hoops to Programmatic Advertising With Jessica Chase
Manage episode 405247683 series 3551549
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Discover the Digital Advertising Revolution: An Exclusive with Jessica Chase
In this captivating episode of our podcast, we're thrilled to introduce you to Jessica Chase, a trailblazer in the realm of programmatic advertising and the visionary behind the acclaimed programmatic agency, Get Above The Fold.com.
With a rich background spanning 20 years across various facets of marketing and advertising, Jessica brings unparalleled insights into the evolution and future of digital marketing landscapes.
Key Highlights:
- In-Depth Exploration of Programmatic Advertising: Jessica demystifies the concept of programmatic advertising, shedding light on its impact on targeted advertising beyond conventional methods, covering aspects from TV and radio to display and video advertising.
- Strategic Insights for Business Owners: Delve into a discussion on how businesses can adopt a holistic approach to their advertising efforts, leveraging both paid search and programmatic strategies to effectively reach and engage their target personas.
- Personal Journey and Resilience: Be inspired by Jessica's personal journey, from early aspirations in healthcare to overcoming life-altering challenges, leading her to pivot towards journalism and eventually finding her calling in marketing.
- Empowering Women in Tech: Recorded during Women's Appreciation Month, this episode also celebrates Jessica's dedication to mentoring and supporting women in the tech industry, highlighting her passion for creating a more inclusive and supportive digital marketing community.
- The Future of Advertising in an AI-driven World: With the landscape of digital advertising rapidly evolving, Jessica offers her predictions on the future of programmatic advertising, the role of AI, and the implications of cookie depreciation for marketers and businesses alike.
Join us as we navigate the complexities of digital advertising with Jessica Chase, uncovering actionable strategies for businesses looking to enhance their online presence and understand the nuances of programmatic advertising. Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the future of digital advertising, this episode is packed with valuable insights and inspiration for elevating your digital strategy.
Don't miss out on this deep dive into the future of advertising with one of the industry's leading experts. Tune in now and be part of the conversation that's shaping
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Go to TheDigitalRevolutionPodcast.com to learn more!
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