The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO

The Cybersecurity Startup Revenue Podcast for founders, leaders and go-to-market teams

Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their target audience, the importance of being both funny and sensitive, and the challenges of defining a brand identity in a rapidly evolving marketplace. We'll also discuss the role of comedy in marketing, the impact of creative sessions on campaign development, and how to effectively reach and engage technical audiences. So, sit back, relax, and let's dive into another fascinating episode of the Cybersecurity Startup Revenue Podcast!
Anchor text: The infomercial
Anchor text: The Perfume Advert
Kentik
David Klein on LinkedIn

----------
If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups. If this is intriguing, get in touch at [e-mail]

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.