Mike Barker, Chief Commercial Officer at HYAS: Building a GTM plumb line for consistent sales success
Manage episode 363490314 series 3318471
Kandungan disediakan oleh Andrew Monaghan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrew Monaghan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On this episode of Sales Bluebird, our guest Mike Barker, Chief Commercial Officer of HYAS shares insights on the importance of aligning sales and marketing strategy in a company. He talks about how his company identified target areas and sectors where they are successful based on data and aligned their messaging and marketing organization towards those target areas.
Mike also highlights the importance of understanding the buying team within an organization and using referrals to generate pipeline. The discussion delves into the role of a Chief Commercial Officer and the changing dynamics within the cybersecurity industry.
Hit play to learn more about the importance of alignment between sales and marketing in a company's success.
[00:05:04] "How I went from Sales to Internal CIO"
[00:07:46] "Global Sales Transformation Success with CRO Mentor"
[00:10:00] "Hyacinth: Protecting Businesses with Intelligence and Detection"
[00:13:13] "Startup's Unique Threat Intel Portfolio Explained"
[00:24:47] "Creating a Marketing Plumb Line for Success"
[00:29:21] "Direct and Partner Teams Drive Sales Growth"
[00:31:37] "Pipeline Generation: The Bane of Salespeople's Existence"
[00:35:12] "Training and Enabling Go-to-Market Organization"
[00:37:29] "Standing Out in Cybersecurity: A Challenge Explained"
[00:43:45] "Product-focussed HYAS announces new PLG initiatives"
Mike Barker on Linkedin
HYAS Website
----------
If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups. If this is intriguing, get in touch at andrew@unstoppable.do
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
232 episod
Kongsi
))
