179. 5 Elements of an Exceptional Customer Experience w/ Elizabeth Dixon

The Customer Experience Podcast

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2+ y ago 49:24

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Define your differentiator.
Ask yourself this: “What is it that we uniquely can do that others can’t? How do we amplify that in a way that will be meaningful to customers?”
In this episode, I interview Elizabeth Dixon, Speaker at Elizabeth Dixon Speaks and Principle Lead, Strategy, Hospitality & Service Design at Chick-fil-A Corporate, about the five elements of exceptional customer experience — one of which is defining your differentiator.
Elizabeth and I talked about:
Why EX is a prerequisite for exceptional EX
How culture should be defined
Why customer experience should become a broader ethos throughout culture
What the connection between differentiation and loyalty is
What role employee wellness plays in EX
Check out these resources we mentioned:
ElizabethDixonSpeaks.com
Elizabeth Dixon on LinkedIn
Horst Schulze on LinkedIn
Southwest Airlines
Drury Hotels
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.
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272 episod

#Business #MBA #Marketing #BombBomb #Ethan Beute