173. Delivering Connected CX By Improving Go-To-Market Strategy w/ Sangram Vajre

The Customer Experience Podcast

Everyone wants to know how to operate their business effectively. But depending on which of the three growth stages your company is in, the answer will be different.
In this episode, I interview Sangram Vajre, Co-Founder and Chief Evangelist at Terminus and author of MOVE: The 4-Question Go-to-Market Framework, about GTM as a process, the 3 stages of business, and his CX takeaways from his book research.
Sangram and I talked about:
Why the connected experience is essential for frictionless CX
How GTM is a transformational process for acceleration
What it means to be a problem company, a product company, or a platform company
What 3 things the CEO should own
How the MOVE framework applies to scaling
Check out these resources we mentioned:
The MOVE Book
Sangram Vajre on LinkedIn
BombBomb
Gong
Tim Kopp (TK) on LinkedIn
Crossing the Chasm by Geoffrey Moore
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