Troy Johnson - Chief Content Officer of San Diego Magazine and Food Network Host

The Courageous Podcast with Ryan Berman

Ryan asked me to write this intro myself since my writing gets credit and blame for a lot of things in my life. I was born and raised in San Diego, the city often written off as the souvenir cup of California. When my writing career managed not to flop and I landed a gig on Food Network, every agent or manager much smarter than me said the same thing. “If you wanna have a shot, you’ve got to move to New York.” Probably great advice. But I politely declined each time because if every creative person who had ambition moved away to “make it,” San Diego would just be a cultural wasteland, a resort with a city on it. What if some of us stayed and helped build a culture—told the stories of its people and the work being done? So in 2021 my wife and I decided to become the new owners of a 75 year-old, beloved media company, San Diego Magazine, and got to work transforming it into a modern media thing. It was a total rebuild, coming out of a global pandemic. The week we signed the papers, our son was born. We launched a massive festival. We launched a creative studio for brands. We micro-napped. Now? Thank all the gods, it’s growing. This is our story.