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Bonnie Wan - Bestselling Author and Head of Brand Strategy at Goodby, Silverstein & Partners
Manage episode 406283607 series 3302718
Kandungan disediakan oleh Ryan Berman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ryan Berman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Imagine spending a career helping brands figure out who they were only to wake up one day in a panic wondering who you were? Bonnie Wan, a powerhouse in the brand strategy world, experienced just this. While she has made a living molding narratives for Pepsi, BMW, and California Milk Processor Board ‘Got Milk?’, more recently she found herself in need of locking in her own powerful narrative. Hence, “The Life Brief” was born. Now? Her bestselling book, ‘The Life Brief’, derived from her experience aligning iconic brands with their core values, helps those who are willing achieve greater clarity, creativity and courage. In this lively conversation with Ryan, we learn how Bonnie is helping people realize they cannot have it all; but they can have all that matters.
205 episod
Kongsi
