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Kandungan disediakan oleh The ClickZ Digital Marketing Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The ClickZ Digital Marketing Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson

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Manage episode 309981394 series 3027283
Kandungan disediakan oleh The ClickZ Digital Marketing Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The ClickZ Digital Marketing Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.
  continue reading

33 episod

Artwork
iconKongsi
 
Manage episode 309981394 series 3027283
Kandungan disediakan oleh The ClickZ Digital Marketing Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The ClickZ Digital Marketing Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.
  continue reading

33 episod

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