Virginia Peterson | Nurse by day, bra designer by night

The Career Changers

Our guest today is Virginia Peterson, a nurse who couldn’t find a comfortable bra to wear for a 12-hour shift, so she designed her own. SWOOP is now in year 4 and continues to provide nurses, health care workers, and busy women the support they need….Literally + figuratively!

Today she is here to share her experience and share with you:

— How nursing inspired her to start a business

— Not letting fear hold you back

— Working through the ups + downs

— Living a life where you can have it all
Find inspiration in three quotes:

• I started a website and I got one order from one girl called Buffy, who ordered one bra. One week later Buffy ordered other four bras. At that moment I realised that if I girl I didn't know owned four of my bras, I wasn't able to do this business on my own anymore. That's when I transitioned from being a side hustle to a small business and I hired my first employee.
• For the women's community, I help them to feel better during their day. Women tell me that they never found such a comfortable and well-fitted bra and this makes me feel that, through my work and business, I make a difference in a small way, in the daily lives of women.
• Don't stop following your dreams. Chase them as much as you can. You have only one life. Live it to the fullest. When you feel you hit a roadblock and it seems you are not going anywhere and you don't want to do this anymore, take a deep breath, go for a walk, and think about other options. Ask for help.

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