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We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan
Manage episode 333727022 series 2679551
Oleh Christoph Trappe ditemui oleh Player FM dan komuniti kami - hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio distrim secara langsung dari pelayan mereka. Tekan butang Langgan untuk mengesan kemas kini di Player FM, atau tampal suapan URL ke dalam aplikasi podcast lain.
Content marketer Megan Horn joins me to discuss the topic.
We discuss:
- How to pitch to B2B publications
- How to tell good B2B stories
- How often should you pitch?
- Using editorial calendars
- Paid vs. editorial
- How about other content types?
- How to know where to pitch.
- And more...
Check out her article on the topic here: https://lnkd.in/gwZc6Rdw
--- Send in a voice message: https://anchor.fm/ctrappe/message521 episod
