505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

27:39
 
Kongsi
 

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Oleh Christoph Trappe ditemui oleh Player FM dan komuniti kami - hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio distrim secara langsung dari pelayan mereka. Tekan butang Langgan untuk mengesan kemas kini di Player FM, atau tampal suapan URL ke dalam aplikasi podcast lain.

Content marketer Megan Horn joins me to discuss the topic.

We discuss:

  • How to pitch to B2B publications
  • How to tell good B2B stories
  • How often should you pitch?
  • Using editorial calendars
  • Paid vs. editorial
  • How about other content types?
  • How to know where to pitch.
  • And more...

Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

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