Noble Purpose: Our role in global change with Lisa Earle McLeod

The Business Elevation Show with Chris Cooper - Be More. Achieve More

The world and our species are at a critical turning point, and it is down to us as consumers to ensure major businesses change their way of doing business in order to put people and the planet first. The business shareholder primacy model and leadership behaviours must change. Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book ‘Selling with Noble Purpose’ has been a game changer across the globe and her expertise has been showcased on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. A sought-after keynote speaker and author of 4 bestselling books in 4 genres, leadership, sales, personal development and a collection of humour essays. Join us as we discuss our roles as consumers, employees, and leaders in helping business become noble in their people and planet focus and help us shift to a more positive trajectory.