#781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?
Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response.

Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more resilient and intelligent operation. We'll explore how AI is helping brands maintain pricing stability, turn insights from major shopping events into real-time strategy, and fundamentally shift teams from staring at dashboards to taking automated, margin-protecting actions.

To help me discuss this topic, I'd like to welcome, Sai Koppala, CMO at CommerceIQ.

About Sai Koppala
Sai brings over 20 years of marketing and strategy experience. Before CommerceIQ, he was Chief Marketing & Strategy Officer at SheerID and held leadership roles at Apigee (acquired by Google) and SAP. He holds an MBA from the Kellogg School of Management and a Master's in Electrical Engineering from Arizona State University.
Sai Koppala on LinkedIn: https://www.linkedin.com/in/koppala/
Resources
CommerceIQ: https://www.commerceiq.com
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