The Art of Media Buying and How That Fits Into Your Affiliate Program

The Affiliate Marketing Podcast

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.
The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships.
Key segments of this podcast and where you can tune in to go direct:
[03:30] Navigating Media Buying Strategies for 2025
[10:00] Understanding Audience Intent and Product Fit
[23:05] Key Strategies for Affiliate Managers
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