Holiday Hustle: Ed Christmas Shares Winning Seasonal Sales Strategies

Tech on Toast, The Hospitality Tech Podcast

In this festive episode of the Tech on Toast Podcast, we sit down with Ed Christmas, Managing Director at Bums on Seats, to unwrap the secrets behind successful sales strategies in hospitality.

From maximising Christmas bookings to addressing year-round operational inefficiencies, Ed shares his invaluable insights and top tips to help operators thrive in the competitive hospitality landscape.

💡 What to Expect:

• The evolution of office culture and its impact on sales dynamics.

• Success stories from large pub groups and strategies to plug those “leaking bucket” inefficiencies.

• Seasonal sales strategies: Starting Christmas marketing early, elongating the festive season, and leveraging occasion-led bookings.

• A closer look at the Holy Trinity of Operations—integrating sales, marketing, and systems for seamless customer experiences.

• How pre-booking metrics and tech adoption are transforming the industry.

• Ed’s innovative approach to revolutionising sales processes and boosting profitability.

🎄 Whether you’re navigating the hustle of Christmas or planning your growth strategy for the new year, this episode is packed with actionable insights.

Tune in now for Ed’s expert advice on creating memorable customer experiences, driving revenue, and optimising your hospitality operations—no matter the season.

👉 Listen to the episode today!