Peter Taunton - Founder of Snap Fitness | Building a $200M Fitness Empire

Success Story with Scott D. Clary

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Peter Taunton is a seasoned entrepreneur and business strategist best known for founding Snap Fitness, which he grew into a global franchise with over 6,000 locations in 28+ countries before leading its $200 million exit. With over 30 years of experience in franchising, scaling, and brand building, he has successfully expanded multiple fitness and wellness brands, including 9Round, YogaFit, and Farrell’s eXtreme Bodyshaping. A bestselling author of Impossible Hill, Peter now mentors entrepreneurs, invests in high-growth ventures, and speaks globally on leadership, business growth, and resilience.

➡️ Show Links

https://www.instagram.com/peter_taunton/

https://www.x.com/petertaunton/

https://www.linkedin.com/in/petertaunton/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

NordVPN - https://nordvpn.com/success/

My First Million Podcast - https://www.mfmpod.com

Tailor Brands - https://www.tailorbrands.com/podcast35

FreshBooks - https://www.freshbooks.com/pricing-offer/

Porkbun - https://porkbun.com

Bank On Yourself - https://www.bankonyourself.com/scott

BambooHR - https://www.bamboohr.com/freedemo

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

02:19 - The Moment Peter Knew Fitness Was His Future

11:38 - Top-Down vs. Collaborative Leadership

16:58 - Turning a Failing Business Into a Success

21:44 - When Peter Saw the Bigger Picture

35:15 - Mastering Risk in Entrepreneurship

43:07 - Sponsor Break

45:59 - Structuring Your Entrepreneurial Exit

1:00:54 - Passion vs. Industry: What Matters More?

1:17:00 - Hiring & Retaining A+ Talent

1:23:53 - Sponsor Break

1:27:50 - The Right Mindset Before Starting a Business

1:34:10 - The Power of Mentorship

1:39:30 - Real vs. Unrealistic Reasons to Be an Entrepreneur

1:46:13 - Teaching Kids a Healthy Money Mindset

1:50:20 - Can Money Really Buy Happiness?

1:57:30 - What’s Next for Peter Taunton?

2:02:04 - Growth & Scaling Strategies

2:06:05 - Peter’s Most Important Life Lesson

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