Kelsey Willock - Gamifying Financial Education

Standard Deviations with Dr. Daniel Crosby

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1+ y ago 26:38

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Tune in to hear:

- What was the spark or impetus that led Kelsey down the path to found Aura Finance?

- Why is it so crucial to help people get in the right mindset to invest and how can we begin to do so?

- What are some of the specific features of the Aura app that help promote financial mindfulness?

- How has Kelsey tried to hone the gamified elements in the Aura app to bring out the best possible behaviors in its end users?

- What are Kelsey’s thoughts on building a community within the app and having people self-report their income on the app?

- What hope do young people have in the face of some of the stark financial realities they face?

- How does Kelsey think about self-deception and try to encourage her customers to avoid it?

https://www.aurafinance.io

Compliance Code: 1108-OAS-4/19/2023

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