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Cause-related marketing in professional sport with Cleo Schyvinck
Manage episode 294469745 series 2838213
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In this episode we chat to Cleo Schyvinck from Ghent University about analysing cause related marketing in professional sport clubs through social network analysis.
We discuss the article Cleo and co-authors Michael L. Naraine, Bram Constandt, and Annick Willem published about the topic "A network perspective on cause-related marketing collaborations in professional sport".
64 episod
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