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Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)

29:34
 
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Manage episode 419251628 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop.
There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats.
In this episode you’ll learn:
  • Soda psychology is grounded in our earliest memories.
  • Three-quarters of the population is trying to make healthy adjustments.
  • When something seems stupid, that’s your cue to figure out a better way.
  • That humility will take you from knowing nothing to expertise.
  • Data science surrounds us, but your soul processes the insights
Brought to you by Mekanism.
  continue reading

86 episod

Artwork
iconKongsi
 
Manage episode 419251628 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop.
There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats.
In this episode you’ll learn:
  • Soda psychology is grounded in our earliest memories.
  • Three-quarters of the population is trying to make healthy adjustments.
  • When something seems stupid, that’s your cue to figure out a better way.
  • That humility will take you from knowing nothing to expertise.
  • Data science surrounds us, but your soul processes the insights
Brought to you by Mekanism.
  continue reading

86 episod

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