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Getting in a scrum with Golfbreaks' Bee Craft
Manage episode 522435417 series 2440638
I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.
Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.
On the podcast, she explains:
- How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
- Why scrums are great for accountability and transparency in marketing
- How it's not just about the data - but also very much about humans, on both sides of the marketing coin.
339 episod
Manage episode 522435417 series 2440638
I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.
Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.
On the podcast, she explains:
- How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
- Why scrums are great for accountability and transparency in marketing
- How it's not just about the data - but also very much about humans, on both sides of the marketing coin.
339 episod
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