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Kandungan disediakan oleh Tom Ollerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom Ollerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Getting in a scrum with Golfbreaks' Bee Craft

25:28
 
Kongsi
 

Manage episode 522435417 series 2440638
Kandungan disediakan oleh Tom Ollerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom Ollerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

  • How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
  • Why scrums are great for accountability and transparency in marketing
  • How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

  continue reading

339 episod

Artwork
iconKongsi
 
Manage episode 522435417 series 2440638
Kandungan disediakan oleh Tom Ollerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom Ollerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

  • How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
  • Why scrums are great for accountability and transparency in marketing
  • How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

  continue reading

339 episod

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