Episode 1: LIVE Roundtable: Setting Up An Outbound Sales Team – Planning & Hiring
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In 2021, we hosted our very first LIVE roundtable as part of our annual content series, around setting up an outbound sales function. Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.
We answered questions around (but not limited to):
1. Setting targets, forecasts and stakeholder expectations (including how far forward to forecast cost of wages and on costs, expenses (other), and revenue)
2. Building your playbook
3. Choosing your channels
4. Defining your messaging
5. Building your data strategy
6. Hiring the right people
Owen Richards – Founder & CEO at Air Marketing
Neil Clarke – Commercial Director at Air Marketing
Greg Freeman – VP Revenue at kleene.ai
Who is it for?
Founders, sales leaders and revenue leaders.