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24 - Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric
Manage episode 420979039 series 3540445
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In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.
We discuss the :
- Subjectivity of "cheap" in marketing
- The impact of AI in Google Ads
- The challenges in data tracking and understanding the value of conversions
- The role Google reps play in managing Google Ads accounts
- The importance of aligning strategies with client objectives
🧰 Resources mentioned or used making this episode 🧰
- Lucky Orange - Dynamic heatmap, visitor activity tracking
- Manychat - Chatbot flow builder
- Descript - Video editing, filler word removal
- Castmagic - Turn podcast episodes into content using AI
- Opus Clips - Create short video clips using AI
- Semrush - SEO, keyword research
- Notion - Podcast workflow and episode distribution
- Ecamm Live - Live Streaming and video production
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