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Marketing in Crisis: Why Efficiency is Killing Creativity

1:03:42
 
Kongsi
 

Manage episode 445411773 series 3482355
Kandungan disediakan oleh Brett Deister. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brett Deister atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Marketing is in crisis, and this episode dives deep into the reasons behind it, highlighting the alarming disconnect between traditional marketing practices and the realities of today’s business environment. The conversation explores how many self-proclaimed marketers lack a fundamental understanding of the discipline, often prioritizing efficiency over effectiveness, which ultimately leads to poor results. Guest Gee, a seasoned expert with over 16 years of experience, emphasizes the importance of connecting with customers and leveraging their insights to drive meaningful marketing strategies. Listeners are encouraged to break free from outdated methods and to engage directly with their audience to truly understand their needs. With wit and insight, the discussion serves as a rallying cry for marketers to reclaim their roles as drivers of growth and innovation in their organizations.

Takeaways:

  • Effective marketing focuses on sales and tangible results, not just brand awareness.
  • Marketers need to understand customer behavior and insights to drive effective campaigns.
  • Creativity in marketing is essential; efficiency alone cannot ensure successful outcomes.
  • Engaging directly with customers provides invaluable insights that can shape marketing strategies.
  • The current marketing crisis stems from a disconnect between marketers and decision-makers.
  • Marketing should be viewed as a core business function integral to growth.

Links referenced in this episode:


Companies mentioned in this episode:

  • AOL
  • Apple
  • Nike
  • Zappos
  • Starbucks
  • Kexino
  • Windows Cortana

  continue reading

51 episod

Artwork
iconKongsi
 
Manage episode 445411773 series 3482355
Kandungan disediakan oleh Brett Deister. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brett Deister atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Marketing is in crisis, and this episode dives deep into the reasons behind it, highlighting the alarming disconnect between traditional marketing practices and the realities of today’s business environment. The conversation explores how many self-proclaimed marketers lack a fundamental understanding of the discipline, often prioritizing efficiency over effectiveness, which ultimately leads to poor results. Guest Gee, a seasoned expert with over 16 years of experience, emphasizes the importance of connecting with customers and leveraging their insights to drive meaningful marketing strategies. Listeners are encouraged to break free from outdated methods and to engage directly with their audience to truly understand their needs. With wit and insight, the discussion serves as a rallying cry for marketers to reclaim their roles as drivers of growth and innovation in their organizations.

Takeaways:

  • Effective marketing focuses on sales and tangible results, not just brand awareness.
  • Marketers need to understand customer behavior and insights to drive effective campaigns.
  • Creativity in marketing is essential; efficiency alone cannot ensure successful outcomes.
  • Engaging directly with customers provides invaluable insights that can shape marketing strategies.
  • The current marketing crisis stems from a disconnect between marketers and decision-makers.
  • Marketing should be viewed as a core business function integral to growth.

Links referenced in this episode:


Companies mentioned in this episode:

  • AOL
  • Apple
  • Nike
  • Zappos
  • Starbucks
  • Kexino
  • Windows Cortana

  continue reading

51 episod

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